首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Look at the notes about how to avoid blunders in doing business overseas. • Some information is missing. • You will hear pa
• Look at the notes about how to avoid blunders in doing business overseas. • Some information is missing. • You will hear pa
admin
2014-04-27
28
问题
• Look at the notes about how to avoid blunders in doing business overseas.
• Some information is missing.
• You will hear part of a presentation by the company’s overseas area manager.
• For each question 16-22, fall in the missing information in the numbered space using one or two words.
• You will hear the presentation twice.
How to Avoid Blunders
To avoid blunders, you must
Adapt (16) ______ for other countries
Avoid names of (17) ______
Conduct right (18) ______
Respect (19) ______
Convey (20) ______ of the original
Do (21) ______
Be aware of (22) ______
Doing business in another country can be extremely tricky. Here we just want to remind you of some issues to consider when you conduct business abroad.
The first issue is the importance of packaging. Numerous problems result from the failure to adapt packaging for other countries. Sometimes, the color of packaging may mean quite a lot. For instance, white symbolizes death in Japan and much of Asia; green represents danger or disease hi Malaysia. Obviously, using the wrong color hi these countries might produce negative reactions.
Language barrier is the second problem. Some product names travel poorly. For instance, the gasoline company Esso found out that the name means "stalled car" in Japan. However, some company names have traveled well. Kodak may be the most famous example. The name was pronounceable everywhere and had no specific meaning anywhere.
Next come the problems with promotions. In its US promotion, one company had effectively used this sentence: "You can use no finer napkin at your dinner table." The US company decided to use the same commercials in England. To the British, however, the word napkin or nappy actually means "diaper". The ad could hardly be expected to boost sales of dinner napkins in England.
Local customs may also pose a problem. Social norms vary greatly from country to country, so local input is vital. For example, one firm promoted eyeglasses in Thailand with commercials featuring animals wearing glasses. However, in Thailand these animals are considered a low form of life; humans would never wear anything worn by an animal.
Problems may also result from translation. The best translations of an advertising message convey the concept of the original but do not precisely duplicate the original. Pepsi Co. learned this lesson when it reportedly discovered that its slogan "Come alive with Pepsi" was translated into German as "Come alive out of the grave with Pepsi".
Therefore, there is always the need for research. Proper market research may reduce or eliminate most international business blunders. Good research may even uncover potential translation problems.
Doing business in other cultures can be risky if you’re unprepared. However, awareness of differences, and concern for host-country feelings can reduce problems and save money.
选项
答案
DIFFERENCES
解析
转载请注明原文地址:https://jikaoti.com/ti/49vYFFFM
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
Lookatthenotebelow.Youwillhearamancallingacolleagueaboutmakingchangestohisschedule.
Youwillheararadiointerviewwithaleadingindustrialistandbusinessconsultant,PhilipSpencer.Foreachquestion(23-3
Lookatthenotebelow.Youwillhearamanphoningaboutsomearrangementsforameeting.
Lookatthenotebelow.Youwillhearamanphoningaboutsomearrangementsforameeting.
•YouworkforJenny,ashopwhichsellsup-marketclothing.Youareaskedtofindawaytoincreasetheprofitsofyourshop.
—Readthearticlebelowaboutcommunicationandthequestionsontheoppositepage.—Foreachquestion13-18,markonelette
There’sagreat【C1】______ofFriendswhereChandlerandRossgotoa【C2】______,basicallygetoverchargedand【C3】______to"
•ReadthearticlebelowaboutcommonStockandPreferredStockandthequestions.•Foreachquestion(13-18),markoneletter(
Afterasharpdropin1999,profitsrecoveredfortwelvemonthsandthenfellagainin2001.Theprofitschartsshowedstrongg
FiveInterviewingFundamentalsThemostimportantthingtofindoutwhenyouinterviewsomeoneisifyouliketheperson.Yo
随机试题
室外配电线路当()时,应采用电缆。
护肩路基的高度一般不超过()m。
在沉箱重力式码头施工中,沉箱安放就位填充完毕后,后方抛石棱体及倒滤层应从墙后开始抛填,是为了()。
甲股份有限公司(以下简称“甲公司”)的相关交易或事项如下:(1)2×18年1月1日发行了50万份分期付息、到期一次还本的可转换公司债券,每份面值为100元,发行价格总额为5100万元,发行费用为40万元。该债券期限为3年,自2×18年1月1日至2×20年
委托服务管理型企业只有()。
无论是古代的邮驿系统,还是现代的邮政系统,书信从寄信人到收信人手中,都需要经过一个时间、空间的旅行,它的特点是慢。而这种慢又_________了人们的情感体验方式和书信体验方式。正是因为书信的___________,古人的时空感知才变得遥远而漫长,而等待、
普通合伙人除名退伙的情形包括哪些?
《韩非子》载:“上古之世,民食瓜果蚌蛤,腥臊恶臭,民多疾病,有圣人作,钻燧取火,以化腥臊”。我国懂得“钻燧取火"的远古居民相当于()
委托发明协议对专利申请权和专利权没有约定的,该权利属于()。
以下属于网络管理协议的是——。
最新回复
(
0
)