•You will hear five short recordings. Five people are talking about their experiences of expanding their business with the help

F: I wanted my company’s name to be memorable. I decided it had to be only two syllables so that people wouldn’t forget it or misspell it. ’Moonpig’ is a good choice. Control of a domain name was very important for us. Moonpig is completely a unique word. The only references to it on Google are links to our website. I also employed a trademark attorney, and Moonpig is now a trade mark in the UK and the US.

F: Before setting up our online shop, we used to sell our product direct to other businesses through sales representatives. Setting up online shops really helped us to refocus our business plan.Turnover is greatly increased and we’ve opened up new sales channels——we got a ￡ 70000 order from South Korea just a week after the website was ready. Customer orders now come straight into our database from the website, reducing our processing costs as well.