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  3. These are not easy times for booksellers, borders, a big American one. ditched its boss in January and has closed stores, but is

These are not easy times for booksellers, borders, a big American one. ditched its boss in January and has closed stores, but is

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问题     These are not easy times for booksellers, borders, a big American one. ditched its boss in January and has closed stores, but is still at risk of【C1】______, some analysts say. The British chain of the same name, which it once owned, failed last year. Barnes & Noble, the world’s biggest bookseller, appointed a new boss last month to help it【C2】______the triple threat of the recession, increased competition and e-books.
    The struggles of booksellers can be explained in part by a surge in competition. More than half of book sales in America take place not in bookshops but at big【C3】______such as Wal-Mart and Target, which compete to peddle(散播)bestsellers at ever steeper discounts. Online retailers, too, are wreaking havoc.
    Booksellers are labouring to raise their【C4】______online and win back the customers they have lost. Barnes & Noble’s online sales rose by 32% to $ 210m in the quarter ending in January, compared with a year earlier. It has started selling its own e-reader, called the "Nook" , and digital books to go with it.
    Will bookshops disappear completely, as music shops seem to be doing? Most are【C5】______their hopes on giving people more reasons to come inside. " Consumers will need some entity to help them make sense of the morass," says William Lynch, the new boss of Barnes & Noble, which plans to put a renewed【C6】______on service, including advice on e-books. Many shops have started to offer【C7】______internet access to keep customers there longer and to enable them to download e-books. Other survival strategies include hosting book clubs or other community groups and selling a wider【C8】______of goods, such as wrapping paper, jewellery , cards and toys.
    Independent bookshops face a【C9】______serious threat, because they are unable to match bigger rivals’ prices. Many are branching out by offering new services, such as creative-writing classes. BookPeople, a bookshop in Austin, Texas, runs a literary summer camp for around 450 children. Steve Bercu, the shop’s co-owner, says that independent booksellers can still thrive,【C10】______they " reinvent(重新使用)themselves".
A)affordable B)bankruptcy C)confront D)consequently
E)emphasis F)free G)particularly H)pinning
I)profile J)provided K)retailers L)shopper
M)variety N)supposed O)matching
【C4】
选项
答案I
解析 该空格前为their，故该空应填入名词，为了赢回失去的顾客，各大书店正在提高自己在网上的认知度。raise one’s profile为同定搭配，意为“提高知名度”，故应选择I)。
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大学英语四级

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