首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Cows will Parade Across Edinburgh, May 15—23. If you’re reading this in Edinburgh, a word of warning. At some point on Monday
Cows will Parade Across Edinburgh, May 15—23. If you’re reading this in Edinburgh, a word of warning. At some point on Monday
admin
2019-07-19
44
问题
Cows will Parade Across Edinburgh, May 15—23.
If you’re reading this in Edinburgh, a word of warning. At some point on Monday morning you might come face to face with a brightly colored fiberglass cow. Then, later in the day, you might see another, and another. Do not be alarmed. You are not losing your mind. You have simply walked into the middle of the largest ongoing public art event in the world.
Since it started in 1998 in Zurich, Cow Parade has appeared in cities across the world, from New York to Tokyo, Prague to Sao Paulo. More than 3000 bovines, designed by artists, celebrities, and community groups, have grazed around the world’s most famous landmarks, before being auctioned to help fund charity groups.
Under cover of darkness on Sunday night, 94 cows will take up their stations at Edinburgh landmarks, as well as some more unmoosual spots. Night Moo on Blair Street will glow in the dark. Cow for the Castle has the city’s famous skyline on her side, while a specially modeled Bravemoo stands on her hind legs and wears an ethnic costume, in the manner of William "Braveheart" Wallace, the Scottish folk hero.
"Never before has Edinburgh seen such a sight," says gallery director Richard Demarco. "I think it’s great that you don’t have to build a multi-million-pound new gallery to house what is in fact an extremely large-scale city-transforming exhibition. I’m going to enjoy them while they’re here. I recognize a life-enhancing exhibition when I see one. "
Benefits for business and charities
For the idea of the cow as art object, we must thank Zurich window-dresser Waller Knapp, who came up with the concept of a fiberglass herd to boost business in the city. His artist son Pascal was tasked with designing a "unique three-dimensional canvas" for artists, which was, well, cow-shaped. His three cow designs—standing, reclining and grazing—are now mass-produced by a Polish factory to meet Cow Parade demands around the world.
The Zurich cows achieved Knapp’s goal: they brought visitors to the city in droves, and the visitors increased the income of local businesses. The following year, Cows on Parade was unveiled in Chicago, where it was proclaimed the most successful public art exhibition in the history of the city. Now, Cow Parade is a private company that has perfected its idea, limiting itself to several cities a year in order to retain its prestige(this year is the turn of Edinburgh, Lisbon, Paris, Budapest and Boston). Businesses pay up to £5, 000 to sponsor a cow, though there is a reduced rate for community groups.
While the show is free, the retail and service sectors benefit enormously from the increased tourism. Then, at the end of the show, instead of puzzling over what to do with hundreds of life-size fiberglass cows, which aren’t a novelty anymore, Cow Parade auctions them for charity. In Edinburgh , 70 percent of proceeds will be divided between the OneCity Trust, which tackles social exclusion, and VetAid, which works to alleviate poverty by sustainable farming in developing countries.
Artists and sponsors
For the artists involved, designing a cow is a process of negotiating guidelines with the sponsors, who generally wants their animal to reflect a topic related to their business. According to the Cow Parade policy, logos and brands are not allowed. Bad puns involving bovine vocabulary, however, are actively encouraged.
Edinburgh artist Clare Waddle has designed An Udder Cowch for the Omni Centre, a careful fusion of her own playfully kitsch artistic ideas and the criteria of the sponsor. The cow, one of very few reclining cows in Edinburgh, reflects the Centre’s desire to promote itself as a " home from home" with a built-in couch and standard lamp. Waddle believes the project has mutual benefit for artists and sponsors.
" When I submitted my designs 1 was working on an exhibition for the Amber Roome Gallery, and I was interested to see if I could take some of the concepts I’d been working with for the last year into the cow. I presented drawing to the Omni Centre and we came to an agreement. I took their needs into consideration from the start, and they liked what I did. "
Sense of humor brings success
One thing’s for certain, normally straight-laced Edinburgh is in for a shock when the hooves hit the streets. Demarco chuckles, suggesting that the city’s famous conservative, religious forefathers could never have imagined such a thing.
But as well as bringing people and art together, he believes it’s a great antidote to the over-seriousness of some contemporary art. He believes that art needs a sense of humor, and sees the cows’ silliness as the answer to the depressing, self-important modern art that he believes most young artists seem to favor.
Questions 66 to 70
Answer the following questions with the information given in the passage.
What does Demarco think of the Cow Parade?
选项
答案
He believes it is a great antidote to the over-seriousness of some contemporary art.
解析
(由最后一段开头“he believes it’s a great antidote to the over-seriousness of some contemporary art”,可知Demarco认为该作品中的幽默对于当代艺术中那种过度的严肃感来说是一种解药。)
转载请注明原文地址:https://jikaoti.com/ti/38hMFFFM
本试题收录于:
A类竞赛(研究生)题库大学生英语竞赛(NECCS)分类
0
A类竞赛(研究生)
大学生英语竞赛(NECCS)
相关试题推荐
SomepeoplewouldsaythattheEnglishman’shomeisnolongerhiscastle;thatithasbecomehisworkshop.Thisispartlybecaus
SomepeoplewouldsaythattheEnglishman’shomeisnolongerhiscastle;thatithasbecomehisworkshop.Thisispartlybecaus
SomepeoplewouldsaythattheEnglishman’shomeisnolongerhiscastle;thatithasbecomehisworkshop.Thisispartlybecaus
Asaresultofallthesefactors,whentherecessioneasesandpeoplefindmoreconfidence,therewillbeanexplosionofemploy
Inthissection,youwillhearashortpassage.Thereare10missingwordsorphrases.Fillintheblankswiththeexactwordso
Inthissection,youwillhearashortpassage.Thereare10missingwordsorphrases.Fillintheblankswiththeexactwordso
Inthissection,youwillhearashortpassage.Thereare10missingwordsorphrases.Fillintheblankswiththeexactwordso
Inthissection,youwillhearashortpassage.Thereare10missingwordsorphrases.Fillintheblankswiththeexactwordso
AcrossAfrica,thetsetseflythreatensastaggering55millionspeopleandtheir【M1】______livestock.Theinsectsucksblooda
随机试题
公债的发行利率
Ifyourwagesareverysmall,they’llbefree_____incometax.
已经发行的证券进行买卖、转让和流通的市场是()。Ⅰ.发行市场Ⅱ.流通市场Ⅲ.一级市场Ⅳ.二级市场
在写着数字1~20的卡片中,任意取一张卡片,则卡片上的数是质数的概率为().
通过宏查找下一条记录的宏操作是【】。
在考生文件夹下存在一个数据库文件“samp2.accdb”,里面已经设计好三个关联表对象“tStud”“tCourse”和“tScore”,以及表对象“tTemp”。试按以下要求完成设计。创建一个查询,将“tStud”表中女学生的信息追加到“tTemp
一位诗人写了不少的诗,也有了一定的名气,可是,他还有相当一部分诗没有发表,也无人欣赏。为此,诗人很苦恼。诗人有位朋友,是位智者。一天,诗人向智者说了自己的苦恼。智者笑了,指着窗外一株茂盛的植物说:“你看,那是什么花?”诗人看了一眼说:“夜来香。”“对,这夜
Annawasreadingapieceofsciencefiction,completely______totheoutsideworld.
PeopleinLatinAmericawearsomething______toexpresstheirhopesforwealthintheNewYear.
AbouthowmanyadultAmericanshavethe"weightproblem"?______percent.
最新回复
(
0
)