首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Every product on the market has a variety of costs built into it before it is ever put up for sale to a customer. There are cost
Every product on the market has a variety of costs built into it before it is ever put up for sale to a customer. There are cost
admin
2014-06-13
44
问题
Every product on the market has a variety of costs built into it before it is ever put up for sale to a customer. There are costs of production, transportation, storage, advertising, and more. Each of these costs must bring in some profit at each stage: truckers must profit from transporting products, or they would not be in business. Thus, costs also include several layers of profits. The selling price of a product must take all of these costs(and built-in profits) into consideration. The selling price itself consists of a markup over the total of all costs, and it is normally based on a percentage of the total cost.
The markup may be quite high 90 percent of cost or it may be low. Grocery items in a supermarket usually have a low markup, while mink cost have a very high one. High markups, however, do not in themselves guarantee big profits. Profits come from turnover. If an item has a 50 percent markup and does not sell, there is no profit. But if a cereal has an 8 percent markup and sells very well, there are reasonable profits.
While most pricing is based on cost factors, there are some exceptions. Prestige pricing means setting prices artificially high in order to attract select clientele. Such pricing attempts to suggest that the quality or style of the product is exceptional or that the item cannot be found elsewhere. Stores can use prestige pricing to attract wealthy shoppers.
Leader pricing and bait pricing are the opposites of prestige pricing. Leader pricing means setting low prices on certain items to get people to come into the stores. The products so priced are called loss leaders because little or no profit can be made on them. The profits are made from other products people buy while in the store. Bait pricing, now generally considered illegal, means setting artificially low prices to attract customers. The store, however, has no intention of selling goods at the bait prices. The point is to get people into the store and persuade them of the inferiority of the low-priced item. Then a higher priced item is presented as a better alternative.
A common retail tactic is odd priced products. For some products of $300, the store will set the price at $295 or $299.95 to give the appearance of a lower price. Automobiles and other high-priced products are usually priced in this manner. For some reason $7995 has more appear to a potential car customer than $8000.
Bid pricing is a special kind of price setting. It is often used in the awarding of government contracts. Several companies are asked to submit bids on a job, and normally the lowest bidder wins. A school system may want to buy a large number of computers. Several companies are asked to submit prices, and the school district will decide on the best bid based as well on considerations of quality and service.
选项
A、reducing cost is the surest way to increase profits
B、profits depend on how fast goods are moving
C、fair markup promise the greatest profits
D、lower markup brings reasonable profits
答案
B
解析
这是一道段落中心大意分析题。答案选项意为:"利润取决于商品周转的速度"。第二段第三、四、五、六句指出,差价大本身并不能保证利润大,利润来自于总销售额(turn over),例如:如果某种商品有50%的差价(mark up),但是卖不动,也不会带来利润,但是,如果某类粮食仅有 8%的差价,但是卖得很好,带来的利润也会较可观。
转载请注明原文地址:https://jikaoti.com/ti/35MRFFFM
0
考研英语一
相关试题推荐
Readingandwritinghavelongbeenthoughtofascomplementaryskills:toreadistorecognizeandinterpretlanguagethathasb
Readingandwritinghavelongbeenthoughtofascomplementaryskills:toreadistorecognizeandinterpretlanguagethathasb
Whenpeopleindevelopingcountriesworryaboutmigration,theyareusuallyconcernedattheprospectoftheirbestandbrightes
Theriseofmultinationalcorporations,globalmarketing,newcommunicationstechnologies,andshrinkingculturaldifferencesha
WhowontheWorldCup1994footballgame?WhathappenedattheUnitedNations?Howdidthecriticslikethenewplay?【C1】______a
Inthelate1960’s,manypeopleinNorthAmericaturnedtheirattentiontoenvironmentalproblems,andnewsteel-and-glassskysc
CharlesDarwinwedhiscousinEmmaandspawned10children,includingfourbrilliantscientists.AlbertEinstein’ssecondwifeE
Theuniquefunctionofup-to-datetechnologicaldevicesliesinitsItisimpliedinthelastparagraphthat
Cultureshockmightbecalledan【C1】______diseaseofpeoplewhohavebeensuddenly【C2】______abroad.Likemostailments,ithasi
Cultureshockmightbecalledan【C1】______diseaseofpeoplewhohavebeensuddenly【C2】______abroad.Likemostailments,ithasi
随机试题
在日本药剂师纲领中强调的社会责任是
“形式随从功能”的口号是谁提出来的?
通常是对内部人员进行集体决策的选拔任用。较民主,但在大的范围内进行选拔时效率较低,也不可能完全避免产生不健康的小利益群体的任用方式是( )。
其他建筑、场所的火灾特点有哪些?
证券公司未按期完成整改的,自整改期限到期的次日起,派出机构应当区别情形,可以对其采取的措施有()。
下列收入属于居民企业不征税收入的是()。
同笔贷款的合同填写人与合同复核人为同一人。()
患者,男,18岁,腹股沟斜疝发生嵌顿,行手法复位后,应密切观察()。
鸦片战争中清政府失败的根本原因是()。
公安财务保障工作为各项公安工作提供()。
最新回复
(
0
)