首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
There are three additional factors that should be cited in order to ensure greater success in the youth market. The first is tha
There are three additional factors that should be cited in order to ensure greater success in the youth market. The first is tha
admin
2014-02-20
38
问题
There are three additional factors that should be cited in order to ensure greater success in the youth market. The first is that the youth group is a perpetually new market. As consumers move into this market, the advertiser needs to attract them, since every brand is a new brand to someone who has never used it before. This stream of young consumers moves along in age and finally drifts into an older pool of householders. Thus, a marketer must not neglect young consumers who come "on stream" if the company’s brand is to have continued success in the older-age market.
A second point to remember is that companies may be able to utilize youth appeals to a market broader than the traditional age boundary would indicate. Marketers today are defining "youth" more in terms of a state of mind than of a specific age. The result of this is that many companies, ranging from retailers to manufacturers, are broadening their emphasis to include the mature and more affluent customers who "think young".
A final point for the market to recognize is the growing and global nature of the market. The youth market will increase worldwide. Moreover, there appears to be a growing homogenization of the teenage market worldwide. Many companies see teen tastes and attitudes as being sufficiently similar to warrant(保证, 使有正当理由)a global advertising and marketing strategy. If there is a generic type of teenager emerging globally, this has important implications for marketers. First, sheer market size is staggering(令人惊愕的)—1. 37 billion people, or 26 percent of world population, aged 10 to 19 in 1990—and there is a trend of teens in industrialized nations spending a higher percentage of their parents’ disposable income. Second, a danger lurks in this market for U. S. marketers. They must recognize that the United States may not remain the cultural nerve center for teens. Constant travel and attention to new ideas generated abroad are necessary, rather than assuming an automatic reliance on the primacy of U. S. cultural exports.
Young consumers who "come on stream" means______.
选项
A、young people who have never used certain brands before
B、young people who become the targets of marketers
C、young people who consume in the youth market and late in the older-age market
D、young people who are involved in household purchases
答案
C
解析
词汇题。根据文章第一段,青年人的市场是不断变化的,因为不断有更年轻的人进入这个市场,而随着年龄的变化,青年人会进入成年人市场。所以come on stream在这里取其字面意思,即像流水一样不断进出的。所以选C。
转载请注明原文地址:https://jikaoti.com/ti/32KYFFFM
0
在职攻硕英语联考
相关试题推荐
Thedevelopmentofwritingwasoneofthegreathumaninventions.Itisdifficult【C1】______manypeopletoimaginelanguagewitho
Don’trestonyourlaurels;______yoursuccessandstartlookingfornewmarketsnow.
Today’scollegestudentsaremorenarcissistic(自恋的)andself-centeredthantheirpredecessors,accordingtoacomprehensivenews
Ihopethatyou’llbemorecarefulintypingtheletter.Don’t______anything.
【T1】TheSinglelongastockfigureinstories,songsandpersonalads,wastraditionallysomeoneatthemarginsofsociety;afi
Thewritingofahistoricalsynthesisinvolvesintegratingthematerialsavailabletothehistorianintoacomprehensiblewhole.
Rubbishdumpsthroughouttheindustrialworldarenearlyfull,heraldingacrisisforcityauthoritiesastheylookatalternati
Rubbishdumpsthroughouttheindustrialworldarenearlyfull,heraldingacrisisforcityauthoritiesastheylookatalternati
Gradually,withoutseeingitclearlyforquiteawhile,IcametorealizethatsomethingisverywrongwiththewayAmericanwom
随机试题
男,65岁,阑尾穿孔切除术后8小时下腹部胀痛,躁动不安,未解小便。首先应想到的原因是
流行病学的病因研究过程包括
月经后期血虚证的用方为月经后期血寒证的用方为
关于应对顺铂所致肾毒性的措施,下列说法错误的是()。
根据《中华人民共和国森林法》,对于成熟的用材林应当严格控制采取( )方式,并应在采伐的当年或者次年内完成更新造林。
会计人员使用会计软件后,在离开电脑时,必须立即退出会计软件,以防止他人偷窥系统数据。()
根据《中华人民共和国会计法》以及《企业会计制度》的规定,下列关于会计核算依据的表达中,正确的有()。
某合伙企业解散时,在如何确定清算人的问题上,合伙人甲、乙、丙、丁各执一词。下列各合伙人的主张中,不符合合伙企业法律制度规定的有()。
体育教师的劳动是以体力劳动为基础的。( )
设常数0<a<1,求
最新回复
(
0
)