首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、The development of fast food services. B、How McDonald’s became a billion-dollar business. C、The business careers of Mac and Di
A、The development of fast food services. B、How McDonald’s became a billion-dollar business. C、The business careers of Mac and Di
admin
2010-02-26
34
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue (烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remark able uniformity. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to open other copies of their restaurants. The agreement struck included the right to copy the menu, the equipment, even their red and white buildings.
Today McDonald’s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
选项
A、The development of fast food services.
B、How McDonald’s became a billion-dollar business.
C、The business careers of Mac and Dick McDonald.
D、Ray Kroc’s business talent.
答案
B
解析
本文论述了McDonald的发展史。
转载请注明原文地址:https://jikaoti.com/ti/2ZYMFFFM
0
大学英语六级
相关试题推荐
Theauthorofthisarticlewantstogivepeoplesomeadviceonhowtomakeahouseholdfinancialplanproperlyandkeepthepass
A、Hehashadaheartattackbecauseofsmoking.B、Hehasseriouslungdisease.C、Heiscoughingbecauseoftoomuchsmoking.D、H
A、Thatpeopleweremoremoneyconscious.B、Thatpeopleweremorehealthconscious.C、Thatthepriceoffruitdroppeddramaticall
Whichofthefollowingstatementsistrue’accordingtothepassage?Interpersonalconflictintheworkplaceis__________.
A、Familieswithcars.B、American’sheavydependenceoncars.C、Roadsandhighways.D、TrafficproblemsinAmerica.DW:YouAmeric
Electronicmailsystemsareeithercomputerizedornoncomputerized.Importantamongthecomputerizedsystemsarethe(36)______
Whydowecry?Canyouimaginealifewithouttears?Notonlydotearskeepyoureyeslubricated,theyalsocontaina(36)______
UNofficialspledgedThursdaytobridge,theworld’sdigitaldivide,bringingcomputersandInternettrainingtopoorercountrie
A、Spring.B、Summer.C、Autumn.D、Winter.D①女士问男士为何冬天是最好的观鲸季节,男士进行了详尽的回答,故选D。②选项都是季节,听音时要注意对号入座。
Inadditiontohistheoryofcolour,Newtondevelopedatheoryofhowlighttravels.Thisisknownasthecorpuscular(微粒子的)the
随机试题
下列影响药物溶解度的因素有()。
ItcameassomethingofasurprisewhenDiana,PrincessofWales,madeatriptoAngolain1997,tosupporttheRedCross’scam
Please______yourremarkstothetopicunderdiscussion.
应激性溃疡发病基础不包括
牙科铸造属于
一致行动是指投资者通过协议、其他安排,与其他投资者共同扩大其所能够支配的一个上市公司股份表决权数量的行为或者事实。()
关联方施加支配性影响可能导致的重大错报风险包括()。
在MMPI-2中,TRIN高分表明被试者不加区别地对测验项目给予()。
A、Sheisgoodatobservingandunderstanding.B、Sheisneverpleasedwithherneighbors.C、Sheisunhappywiththeirlife.D、She
它最大的特点就是感情丰富,歌唱和舞蹈巧妙结合。
最新回复
(
0
)