首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market.More recently
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market.More recently
admin
2015-05-29
47
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market.More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another.Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability."Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research.Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private internet.
Another major shift in the model for Internet commerce concerns the technology available for marketing.Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites.In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers.Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors.Subscribers can customize the information they want to receive and proceed directly to a company’s Web site.Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events.But push technology has earned the contempt of many Web users.Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request.Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades.That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money.The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers.And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon.People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.
In the view of Net purists,______.
选项
A、there should be no marketing messages in online culture
B、money making should be given priority to on the Web
C、the Web should be able to function as the television set
D、there should be no online commercial information without requests
答案
D
解析
本题可参照文章的第3段。从中可知,在线文化认为,信息应传送给那些提出需要的用户;一旦商业广告不请自来地充斥了计算机屏幕,那么网络和电视之间就没有区别了;这样的前景是网络净化者所恐惧的。据此可知,网络净化者们认为,商业促销信息不应该未经许可就充斥电脑屏幕,应该根据具体要求而提供信息。D项与文章的意思相符,因此D项为正确答案。
转载请注明原文地址:https://jikaoti.com/ti/2CJYFFFM
0
考博英语
相关试题推荐
Itisnotunusualforchiefexecutivestocollectmillionsofdollarsayearinpay,stockoptions,andbonuses.Inthelastfif
ClimaticconditionsaredelicatelyadjustedtothecompositionoftheEarth’satmosphere.Iftherewereachangeintheatmosphe
Peopleofallcountriesareexpectedto______theprinciplesoftheUnitedNationsanddefendthepeaceintheworld.
Howawfulitwouldbetobeacelebrity,alwaysinthepubliceyes,Celebritiesleadvery.stressfullives,nomatter【51】glamoro
Signsofdeafnesshadgivenhimgreatanxietyasearlyas1798.Foralongtimehesuccessfullyconcealeditfromallbuthismo
46.Theonrushofcheapcommunications,powerfulcomputersandtheInternetallexplainwhymanypeoplefeelthat,nowadays,cha
AfricanAmericanwomen’ssearchforsocietalacceptanceoftenencompassesstrugglebetweennaturalandsociallyconstructedidea
"Thepurposeofeducationshouldbetocreateanacademicenvironmentthatisseparatefromtheoutsideworld.Thiskindofenvi
Americanculturehasnotbeenimmunetoculturalinfluencesfromoutside.TheideaofdemocracycamefromtheancientGreeks;th
随机试题
根据《联合国国际货物销售合同公约》,卖方违反合同的补救方法包括()
解除支气管痉挛、改善呼吸困难最为有效的药物是()
A.乳头状癌B.滤泡状腺癌C.未分化癌D.髓样癌E.转移癌放射性核素显像检查,诊断阳性率较低的是()
心理反应处于否认期的临终患者常表现为
除金融类上市公司外,上市公司发行新股所募集的资金不得投资于商业银行、证券公司等金融机构。()
黑龙江的饮食文化是齐鲁文化、满洲饮食文化和俄罗斯饮食文化的交会、融合而产生的。()
工商企业用于支持产品营销的物流服务同物流企业为销售提供的物流服务是相同的两个概念,可以通用。()
某些边远地区的农村家庭为了减轻家庭负担,让女孩初中就辍学外出打工。这侵犯了未成年人的()。
有人说,基层干部既要把自己当作干部,又要不把自己当作干部。请结合实际,谈谈你的看法。
7,9,27,37,63,()
最新回复
(
0
)