2. 考研
  3. Amtrak—the largest railway company in the U.S.—was experiencing a declining in ridership.【C1】______major concerns to Amtrak and

Amtrak—the largest railway company in the U.S.—was experiencing a declining in ridership.【C1】______major concerns to Amtrak and

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问题    Amtrak—the largest railway company in the U.S.—was experiencing a declining in ridership.【C1】______major concerns to Amtrak and its advertising agency DDB Needham, were the long-distance western routes【C2】______ridership had been declining【C3】______
   At one time, trains were the only practical way to【C4】______the vast areas of the west. Trains were fast, very luxurious, and quite convenient【C5】______to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily【C6】______itself as the fastest method of traveling great distances.【C7】______, the task for DDB Needham was to【C8】______consumers to consider other aspects of train travel in order to【C9】______their attitudes and increase the likelihood that trains would be considered【C10】______travel in the west.
   Two portions of the total market were targeted: anxious fliers—those concerned with【C11】______, and travel-lovers—those【C12】______themselves relaxed, casual, and interested in the travel experiences as part of【C13】______vacation. The agency then developed a campaign that focused on travel【C14】______such as freedom, relaxation, and enjoyment of the great western outdoors. It【C15】______experiences gained by using the trains and portrayed western train trips as wonderful adventures.
   Advertisements showed pictures of the beautiful scenery that【C16】______be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among【C17】______oriented TV shows and programs involving nature and America in order to most【C18】______reach target audiences. Results were【C19】______The Empire Builder, which was focused on in one ad, had a fifteen percent【C20】______in profits on its Chicago to Seattle route.
【C11】
选项 A、time
B、space
C、cost
D、safety
答案D
解析 本题考查上下文语义。空格处语义是，有两个主要的目标市场：一是焦虑的乘客一一那些关注……的人。结合四个选项，显然D选项safety为正确答案。
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考研英语一

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