首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、It promotes its marketing strategies. B、It uses design to fight back. C、It improves its management efficiency. D、It switches t
A、It promotes its marketing strategies. B、It uses design to fight back. C、It improves its management efficiency. D、It switches t
admin
2014-04-30
29
问题
Trolleys rallying down aisles, endless checkout queues, and flat-topped boxes crammed to the ceiling, this is IKEA, a Swedish do-it-yourself chain. IKEA revolutionized the look of young people’s interiors with inexpensive furniture. The general philosophy of IKEA is democratic design, and that means form and function at an affordable price. Affordable and simple, IKEA hands the screwdriver over to the customer. Founded in 1943, the company rapidly became the preferred interior shop for students, singles and young families. Annual sales now exceed six billion dollars.
But success is followed by imitation and competition. All the sort of classic department stores are desperate to break into that area, and are doing it in a much more imaginative way. IKEA plans to fight back, using design as its weapon of choice. The company started to work together with designers in the beginning of the 50s. Their proposition clearly is simplicity and good value and very good design. IKEAls new PS range, takes the furniture supermarket, up-market. The PS range is a range that’s supposed to be a little more modern, a little bit more designer focused. And as IKEA wants to push more on the designers, this collection is quite important for them. And IKEA hopes the PS range will distinguish it from its competitors and imitators, both aesthetically and financially. But the PS line is not expected to reassemble the company’s profitability as quickly as one of its bookshelves. Many say IKEAls long-term success still depends on following its founding principles. Design married to function and affordability.
Questions 20 to 22 are based on the conversation you have just heard.
20. What contributes to the success of IKEA?
21. How does IKEA react when it is followed by imitation and competition?
22. What is the PS range expected to achieve according to the passage?
选项
A、It promotes its marketing strategies.
B、It uses design to fight back.
C、It improves its management efficiency.
D、It switches to aim at the up-market.
答案
B
解析
转载请注明原文地址:https://jikaoti.com/ti/1lqFFFFM
0
大学英语六级
相关试题推荐
OnStudents’InterpersonalRelationship1.目前许多大学生处理不好人际关系2.出现这种现象的原因3.我的看法
A、Shewasonvacation.B、Shewassleeping.C、Shewasbusy.D、Shewasdoingnothing.C对话一开始男士要求占用女士几分钟的时间,而女士说尽管她很愿意跟男士谈话,但她很忙,并问
A、Traineesarerequiredtosigncontractsinitially.B、Trainees’performanceisevaluatedoccasionally.C、Trainees’startingsal
A、Moreconfusionamongparents.B、Lessrespectforparentsfromchildren.C、Newequalitybetweenparentsandchildren.D、Morest
A、Encouragethem.B、Stopthemimmediately.C、Givesomeexplanation.D、Leavethemalone.C对话中男士提到Ifparents…lettheirkidsreado
Thedebateoverspanking(打屁股)goesbackmanyyears,buttheessentialquestionoftenescapesdiscussion:Doesspankingactuallyw
A、Thefast-developingtechnology.B、Thepeoplewhodesigndifferentapplications.C、ThewayhowpeoplemakeuseoftheInternet.
A、Hisvisionandhistravelallovertheworld.B、Hisexpertiseandbusinessmarketingskills.C、Themoneywepayforthe"infor
A、Theycouldenjoyahappierfamilylife.B、Theycouldgreatlyimprovetheirworkefficiency.C、Manyembarrassingsituationscou
随机试题
白细胞减少症的主要治疗原则是()
应诊断为宜选用
关于乳腺癌,说法正确的是
土石坝质量和安全的重要保证是()。
在靠近补偿器的两端,至少应各设有一个()。
实质意义上的民法包括( )。
变更劳动合同应当采用书面形式;变更劳动合同未采用书面形式的,视为没有变更。()
股份有限公司的董事因故不能出席董事会的,可以书面委托代为出席的是()。
在下列文化中,属母系氏族公社的是()。
如果用一个圆来表示词语所指称的对象的集合,那么以下哪项中三个词语之间的关系符合下图?
最新回复
(
0
)