How can you write a good proposal? A Practical Guide for Writing Proposals is the best choice for you. First, the guide tells

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问题    How can you write a good proposal? A Practical Guide for Writing Proposals is the best choice for you.
   First, the guide tells you that the general purpose of any proposal is to persuade the readers to do something, either to persuade a potential customer to purchase goods and/or services, or to persuade your employer to fund a project or to implement a program that you would like to launch.
   Secondly, the guide tells you that any proposal offers a plan to fill a need, and your reader will evaluate your plan according to how well your written presentation answers questions about WHAT you are proposing, HOW you plan to do it, WHEN you plan to do it, and HOW MUCH it is going to cost. To do this you must make sure the level of knowledge possessed by your audience and take the positions of all your readers into account. You must also make sure whether your readers will be members of your technical community, of your technical speech community, or of both, and then use the appropriate materials and language to attract both. You might provide, for those outside of your specific area of expertise (专业知识), an exclusive summary written in non-technical (easily accessible) language, or you might include a glossary (词汇表) of terms that explain technical language used in the body of the proposal, and/or attach appendices (附录) that explain technical information in generally understood language.

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答案A Practical Guide

解析 根据第一段,可知书的名字是:A Practical Guide...
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