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  3. Dim lighting is usually associated with relaxation, and winding down after work. But scientists now claim that by harnessing the

Dim lighting is usually associated with relaxation, and winding down after work. But scientists now claim that by harnessing the

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问题     Dim lighting is usually associated with relaxation, and winding down after work. But scientists now claim that by harnessing the subduing effect on emotions caused by dim lights.
    Therefore, by dimming the lights, people become more rational, negotiate better and are therefore able to make better decisions.
    Alison Jing Xu, assistant professor of management at University of Toronto Scarborough and Apama La-broo of Northwestern University, made the findings by examining the link between lighting and human emotion, Psych Central reported.
    Participants in the study were asked to rate under different lighting settings subjects including the spici-ness of chicken-wing sauce, how aggressive a fictional character was being, how attractive someone was and the taste of two juices. All of their reactions were intensified in bright light, a phenomena which Professor Xu attributes to the body perceiving light as heat, which can trigger emotions.
    "Bright light intensifies the initial emotional reaction we have to different kinds of stimulus including products and people, " she said.
    In fact, they found that bright light intensifies feelings so dramatically that people prone to depression "actually become more depressed "on sunny days, according to Professor Xu.
    Professor Xu said, " Marketers may also adjust the lightening levels in the retail environment, according to the nature of the products on sale. "
    " If you are selling emotional expressive products such as flowers or engagement rings it would make sense to make the store as bright as possible, " she said.
Which of the following statements is TRUE according to the passage?
选项 A、People working under the dim light are less prone to negotiate with others.
B、People stay in bright light react more rational than that in dim light.
C、Bright light strengthens people’ s first emotional reaction to the products.
D、There is no necessary for marketers to adjust light intensity for on sale products.
答案C
解析 文章第二段说昏暗灯光下人们更理智、更易于协商，所以A、B项错误。文章第五段说明亮的光线加剧了人们对包括人和物在内的不同刺激的最初情感反应，所以C项正确。文章倒数第二段说营销人员可根据产品的性质调整光线的明暗程度，所以D项错误。
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