首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2017-02-24
19
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled."According to the state’s court, "California seeks to guard against potentially specious: claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream.
How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
细节题。根据短文第二段中的many companies waited for state and federal governments to define terms and provide legal guidelines,which paved the road to a second wave.可以看出各公司都在等待州政府和联邦政府制定出各项法规来指导绿色营销。因此绿色广告开始变得规范起来。故选项B正确。
转载请注明原文地址:https://jikaoti.com/ti/zajFFFFM
0
大学英语四级
相关试题推荐
Mostpeoplethinksuccessisagoal.Idonot.Iseesuccessasaprocess.Mostpeople【B1】______successonlyintermsofmoney.
A、EnvironmentalScienceisappealingtotheman.B、Themanisengagedinprotectingendangeredanimals.C、Animalsandplantsare
Whencouplesgetmarried,theyusuallyplantohavechildren.Sometimeshowever,acouplecannothaveachildoftheirown.Int
A、Hisfather.B、Hismother.C、Hisbrother.D、Hissister.D此题关键是信息对应,在听录音的同时做记录(shirt一father,books一sister,probablyjewels—moth—er
A、Themannolongersmokes.B、Themanisunderpressurefromhiswife.C、Themanusuallyfollowshiswile’sadvice.D、Themanre
Departmentstoresarelargeretailstoressellingmanydifferentkindsofmerchandise【B1】______inseparatedepartments.Suchsto
Departmentstoresarelargeretailstoressellingmanydifferentkindsofmerchandise【B1】______inseparatedepartments.Suchsto
Departmentstoresarelargeretailstoressellingmanydifferentkindsofmerchandise【B1】______inseparatedepartments.Suchsto
AnewstudyfromtheUniversityofNewSouthWaleshasdiscoveredthatduringtheworkingweek,Australianfathersonlyspendan
对中国人来说,家庭是神圣的(sacred),因此中国人无论走到哪里都忘不了自己的家庭。从前,中国人喜欢大家庭,有的家庭甚至四世同堂——四代人住在一起。一个大家庭就是一个小社会。现在情况不同了。封建式的大家庭解体了,变成以小家庭为主。人们的生活方式发生了很大
随机试题
下述哪项有关中毒性痢疾的描述是不正确的
关于糖原分解的叙述正确的是
下列场所中不应当对教师、学生施行优待的是()。
根据我国《保密法》的规定,国家机关工作人员泄露国家秘密,情节严重的,构成()罪。
【B1】【B6】
凡金属都是导电的。铜是导电的,所以铜是金属。下面哪项与上述推理结构最相似?()
考虑有关汉字编码的叙述: ①中日朝统一汉字编码(CJK)是指不论国家和地区,不论汉字的字义,只要字形相同,编码就相同 ②GB 2312国标字符集中收集的汉字不但包含简化汉字,还包含繁体汉字 ③BIG5是我国台湾地区计算机系统使用的汉字编码字符集
在窗体上画一个文本框,其名称为Text1,然后编写以下程序:PrivateSubForm_Load()ShowText1.Text=""Text1.SetFoeusEndSubPrivat
Thereare______membersintheSenateintheUS.
Manyautomobileaccidentswere______carelessdriving.
最新回复
(
0
)