首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Journalism According to the professor, what topics are newspaper readers most interested in? Choose 2 answers.
Journalism According to the professor, what topics are newspaper readers most interested in? Choose 2 answers.
admin
2014-09-29
43
问题
Journalism
According to the professor, what topics are newspaper readers most interested in? Choose 2 answers.
Journalism
Narrator
Listen to part of a lecture in a journalism class. The professor has been discussing newspapers.
Professor
About 40 years ago, half of all Americans felt they’d be lost without a daily newspaper. But today, only one in ten Americans say they’d be lost without a paper. In fact, today, half of all Americans say they don’t need a newspaper at all. And so people in the newspaper industry are trying to figure out how they can get more people reading the newspaper more often. They’re trying to crack journalism’s riddle for the ages: what makes people read newspapers? OK, well, let me ask you—as a journalism student, what do you think is the answer to this question? Elizabeth?
Female student
Um, I would probably try to improve the content of the newspaper.
Professor
Better content. Hmm. You mean like well-written editorials and articles?
Female student
Well, I mean provide more interesting content, like, I would first try to find out what readers really want to read ... and then put that into the paper.
Professor
Yes, in fact, not too long ago, there was an extensive study conducted to investigate what draws people to newspapers. Uh, they found out that there’s a clear, strong link between satisfaction with content and overall readership. Those newspapers that contained what the readers wanted most brought in the most readers. No big surprise there, right? So, what kind of content brings in readers? The study found that people-centered local news ranks at the top of the list... stories about ordinary people. For example, you could write about the experiences of those who were involved in a news story, and their friends and relatives ... The vantage points would be those of ordinary people, not of police or other officials ... OK? Now the study also showed that people want more stories about movies, TV, and weather, and fewer stories and photos about natural disasters and accidents ... So, to get reader satisfaction, you need to select the right topics, and within those topics, the right news events or stories to cover. Yes, James?
Male student
It seems to me that a lot of what you just mentioned doesn’t line up with the principles of good journalism. Catering to readers’ tastes may improve overall readership, but what about the social responsibilities that newspapers have? I mean, there are some topics that newspapers need to write about in order to serve the public interest. Those topics may not always be fun and interesting for the average reader, but it’s still the newspaper’s responsibility to make that information available to the public.
Professor
That’s a good point. You need a good mix of content. You can’t just rush towards an attractive topic and forget about the reporting role of newspapers. There’s a danger of going soft—newspapers do have to perform their obligations to citizens. So what newspapers sometimes do is to combine serious journalism with a reader-friendly presentation. Um, let me give you an example: When the justice department opened an investigation on the local police—some pretty serious stuff that could be boring to some readers—well, one local newspaper ran a lead story on their front page, but they also simplified the format by including small breakout boxes that presented—in a nutshell—the highlights of the story. That way, they could report the serious stories they needed to report, and, and still hold their readers’ attention. OK? Uh, going back to the research on readership growth we were talking about. .. Uh, the most vital step of all, the study shows, may be making the paper easier to use. How can we make the paper "easier to use"? Well, it means stories need to include information, such as phone numbers, times, dates, addresses, Web sites and the like, so that readers can "go and do" things based on what they’ve read.
Female student
Professor Ellington? Um, when you said we need to make the paper "easier to use," I thought you were gonna say something about use of graphics, colors, and stuff like that.
Professor
Well, I guess those things do help in a way, but it turned out that those contemporary touches, uh, such as more attractive designs, extensive use of color, and informational graphics matter much less than you’d expect. Surprising, isn’t it?
Female student
Yeah, it is ... Um, how about service? Does the study say anything about improving service? I don’t think people are gonna subscribe if the paper doesn’t arrive, or shows up late ...
Professor
Or shows up wet, which by the way, happened to me this morning. Oh, absolutely. Service affects readership. In fact, improving your service is much more likely to increase your readership than making changes in your editorial content... Not only on-time delivery in good condition, but also things like efficient billing, affordability, um ... Yes?
Female student
They could also, like, increase the number of sites where they sell single copies.
Professor
Certainly that’s one way to improve service.
选项
A、Political issues
B、Entertainment and weather
C、Natural disasters and accidents
D、Ordinary people
答案
B, D
解析
转载请注明原文地址:https://jikaoti.com/ti/zNhYFFFM
0
托福(TOEFL)
相关试题推荐
ChooseTWOlettersA-F.TheoiltankerexplosionwasanexampleofacrimewhichAwasno-one’sfault.Bwasnotacorporatecri
Completethenotesbelow.WriteONEWORDAND/ORANUMBERforeachanswer.TheUndergroundHouseDesign
Labelthediagrambelow.ChooseTHREEanswersfromtheboxandwritethecorrectletter,A-E,nexttoquestions11-13.Aelectri
Thestudentsaysoneproblemisthatsomecustomers
Whatinstructionswerethestudentsgivenabouttheirproject?AtheymustdothisBtheycandothisiftheywanttoCtheycan
ChooseTWOletters,A-E.WhatTWOthingsdoBradandHelenagreetosayaboutlisteningingroups?AListeningskillsareoften
Listentothedirectionsandmatchtheplacesinquestions11-15totheappropriateplaceamongA-Eonthemap.HealthCentre
Choosethecorrectletter,A,BorC.ReflectiveJournalAssignmentWhatistheman’sattitudeafterthediscussion?
Whatisthemainopinionofeachofthefollowingpeople?ChooseFIVEanswersfromtheboxandwritethecorrectletter,A-G,ne
paintings定位句为“…therewerealsosomeimportantitems,aVictorianrockinghorseformydaughter,somelargeoilpaintingsoriginati
随机试题
高温作业通常指作业温度在,50~C以上。()
______神经支配斜方肌;______神经支配背阔肌;______神经支配肋问肌。
下列说法有误的是()。
对合格外审机构的评估因素包括()。
受理申请旅行社业务经营许可的旅游主管部门,应当自受理申请之日起20个工作日内作出许可或者不予许可的决定。()
填写()登记表,登记事项包括:单位名称、住所、经营地点、单位类型、法定代表人或者负责人、开户银行账号以及国务院劳动保障行政部门规定的其他事项。
新学期开学,班主任汤老师发现班上男生头发很长,汤老师琢磨用什么办法能让他们自觉把头发剪短。中午,汤老师特意去理发店把自己不长的头发又精心地理了一次,下午班会课,汤老师问:“同学们发现班上有哪些变化?包括我和你们。”当学生说出老师理发了。汤老师又问:“我很想
某甲的儿子患重病住院,急需用钱,某乙表示愿意借给5000元,但一年后须加倍偿还。根据合同法的有关规定,甲乙之间的借款合同因乘人之危而无效。()
Twentyyearsagothisweek,theBritishinventorTimBerners-Leecreatedtheworld’sfirstwebpage.Itisworth【B1】______theex
FrequentbusinesstravelerJoyceGioiaforgotmorethan$20000worthofjewelryinherhotelroominItalylastyear.Luckily
最新回复
(
0
)