首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
admin
2021-11-26
20
问题
Host:
Hello! Ladies and gentlemen. It gives me great pleasure to introduce our speaker today, Melinda French Gates. Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. [20] The Bill & Melinda Gates Foundation, founded in 2000, is the largest private foundation in the world. It works to help all people lead healthy, productive lives. In developing countries, the foundation focuses on improving people’s health with vaccines and other life-saving tools and giving them a chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to dramatically improve education so that all young people have the opportunity to reach their full potential. Melinda French Gates:
Thank you for the introduction. One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. [21] But I also see lots of poverty. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.
Coke is everywhere. In fact, when I travel to the developing world, Coke seems to be everywhere. When I come back from these trips, I’m thinking, "We’re trying to deliver condoms or vaccinations to people," you know. Coke’s success kind of stops and makes you wonder how is it that they can get Coke to these remote places? I feel that, if we can understand what makes something like Coca-Cola universal, we can apply those lessons then for the public good.
Ultimately, Coke’s success depends on one crucial fact that people want a Coca-Cola. What’s the secret to their marketing? It has associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is "Open Happiness." But they localize it. And they don’t just guess what makes people happy; [22] they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with community respect.
20. What do we learn about Bill & Melinda Gates Foundation from the introduction?
21. What did Melinda find in developing countries?
22. What is happiness associated with in Latin America?
选项
A、Open happiness.
B、Family life.
C、Community respect.
D、Peace and prosperity.
答案
B
解析
录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需求。比如,他们发现在拉丁美洲人们通常把幸福与家庭生活(family life)联系在 起,因此本题选B项。A项“畅爽开怀”是可口可乐公司的全球广告语,C项“社会认同”是通常能让南美洲人民联想到“幸福”的因素,A、C项都不是可口可乐公司在拉美地区的广告语;而D项“和平与繁荣”未在录音中提及。
转载请注明原文地址:https://jikaoti.com/ti/zJaFFFFM
0
大学英语六级
相关试题推荐
Oldstereotypesdiehard.Pictureavideo-gameplayerandyouwilllikelyimagineateenageboy,byhimself,compulsivelyhammer
Oldstereotypesdiehard.Pictureavideo-gameplayerandyouwilllikelyimagineateenageboy,byhimself,compulsivelyhammer
LGDisplay,theworld’ssecond-biggestflat-paneldisplaymaker,isbettingbigonlarge-scaleOLEDtelevisionpanels,brushing
Iamoneofthemanycitypeoplewhoarealwayssayingthatgiventhechoiceweshouldprefertoliveinthecountryawayfromt
Socialdistancingisputtingpeopleoutofwork,cancelingschoolandtankingthestockmarket.Ithasbeen【C1】______byfear,an
A、Auditoryaidsareasimportantasvisualaids.B、Visualaidsarehelpfultoalltypesoflearners.C、Readingplaintextsismo
Economicallyspeaking,arewebetteroffthanweweretenyearsago?Twentyyearsago?Intheirthirstforevidenceonthisi
OfficialsattheWhiteHouseannouncedanewspacepolicyfocusedonmanagingtheincreasingnumberofsatellitesthatcompanies
Forthispart,youareallowed30minutestowriteashortessaytoexpressyourviewsonthephenomenonofexcessivespendinga
A、SmugglingdrugsintoHongKong.B、Havingcommittedarmedrobbery.C、Stealingafellowpassenger’sbag.D、Bringingahandgunin
随机试题
Amandaiscarefulaboutanythingthattouchesherlips.She【C1】______instructionsoneveryfoodpackanddoesallshecanto【C2】
实验观察到,抑制腺苷酸环化酶后,胰高血糖素分解糖原的作用不再出现,表明介导其作用的第二信使是
左心衰竭肺淤血的护理问题(或诊断)是
吴大海于2006年3月失踪,至2010年7月一直下落不明,吴大海早年丧妻,其小儿子吴天力向人民法院申请宣告吴大海为失踪人。人民法院经过公告审理,作出判决宣告吴大海失踪,并指定吴大海的大儿子吴欣力为财产代管人。根据上述案情,下列说法中正确的有:()
项目业主在项目的()阶段有做好项目有关资料的接收与管理工作的义务。
下列情况中应在沥青面层下铺筑封层的是()。
借助试验设备和仪器对材料样品的化学成分、材料性能等进行科学鉴定是()。()是确保施工质量的先决条件。
某二叉树的前序序列为ABCD,中序序列为DCBA,则后序序列为
使用VC6打开考生文件夹下的源程序文件modi2.cpp。阅读下列函数说明和代码,完成空出部分程序,使输入某年某月某日,可判断这一天是这一年的第几天。程序分析:以3月5日为例,应该先把前两个月的天数加起来,然后再加上5天即本年的第几天(特殊情况:
TheseasidepromenadeinDouglas,ontheIsleofMan,aself-governingBritishCrowndependency,boastsgrandVictorianbuilding
最新回复
(
0
)