首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below from a leisure industry magazine and the questions. For each question 13—18, mark one letter (A, B, C or
Read the article below from a leisure industry magazine and the questions. For each question 13—18, mark one letter (A, B, C or
admin
2011-01-22
42
问题
Read the article below from a leisure industry magazine and the questions.
For each question 13—18, mark one letter (A, B, C or D)on your Answer Sheet for the answer you choose.
Cruise Ship: Where to Go
Passengers on cruise ship holidays, as they are described on TV programs and films, usually appear to be both wealthy and elderly. Such people do not, however, accurately represent the 6.8m passengers who took this kind of holiday last year. Over the last few years the world cruise industry has concentrated on appealing to younger, less wealthy people, giving them an experience more like a floating disco than the traditional quiet holiday on a luxury ship. Even families with young children are no longer so rare on cruise ships. Partly as a result, the number of passengers taking a cruise has increased by an average of 8.5% a year since 1990.
Cruise Star is now the world’s largest cruise line. The other two major companies are Intersail and Seaways. Together these three carry nearly half the world’s cruise passengers and make almost all the industry’s profits. For the 30 or so smaller firms, life is much tougher. That is because sheer size brings so many benefits to the large firms. They can negotiate bulk discounts on supplies such as food and fuel, and e-ven, if they order enough of them, on ships. A secondary disadvantage for the smaller operators is that they cannot spread overheads such as marketing as broadly. A significant part of the cost of sending people on a cruise happens before they go on board the ship. The three large companies between them spend more than $ 100m a year on TV advertising in America. They employ armies of salesmen. Delivering passengers to the ship is part of the package deal and, once again, volume means savings: Cruise Star is the biggest single buyer of airline tickets in America.
Cruise Star has ten ships, with four more on order for delivery by 1999. Intersail is building at a similar rate, hoping to expand today’s fleet of ten ships to 14 by 1998. Seaways will add three more ships to its present nine. The 30 ships on order throughout the industry will increase cruising capacity by 40% by 1998. Some analysts suspect that even the big companies will find it difficult to fill all those extra cabins. They make a comparison with the overcapacity in the airline market in the early 1990s, When aircraft ordered at a time of growth arrived during the recession. And they point out that, after steady growth, the American market was flat in 1995, with firms offering discounts up to 30% in order to fill cabins.
The big firms reckon that this pessimism is overdone. This year has started well. But if the industry’s outlook ends up being rougher than it hopes, many smaller firms will face a choice: go for specialized business, go out of business, or get taken over by a larger business. Already more than 40 small companies offer an increasing variety of cruises, ranging from archaeological tours of the Black Sea to ecological cruises to the Galapagos Islands. This trend seems set to continue, although in fast-growing Asis, a few mid-sized firms may one day rise to challenge the top three. However, in more established markets, smaller firms are being squeezed out. For instance, Gentle Waves, which has debts of $ 850m, has already been approached by Cruise Star, who wanted to buy a majority share of the company. The negotiations came to nothing, but analysts think they will revive if Gentle Waves’ problems go on.
Cruise Star didn’t buy a share in Gentle Waves______
选项
A、but they might do so in the future.
B、because its debts were too big.
C、but they think they should have done.
D、because it was the wrong size.
答案
A
解析
分析家认为,如果Gentle Waves的问题还继续存在,谈判还会恢复。也就是说Cruise Star将来还会买下其大部分股权。
转载请注明原文地址:https://jikaoti.com/ti/yrTYFFFM
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Lookatthestatementsbelowandatthefiveextractsfromanarticleabouttherelationshipbetweenstrategicalliancesandorg
Readthetextbelowaboutcommunicatingingroups.Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticall
Readthetextbelowaboutcommunicatingingroups.Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticall
Readthetextbelowaboutworksharingandjobsharing.Inmostofthelines41—52thereisoneextraword.Itiseithergrammat
Readthetextbelowaboutworksharingandjobsharing.Inmostofthelines41—52thereisoneextraword.Itiseithergrammat
Readthetextbelowaboutworksharingandjobsharing.Inmostofthelines41—52thereisoneextraword.Itiseithergrammat
Readthetextbelowaboutworksharingandjobsharing.Inmostofthelines41—52thereisoneextraword.Itiseithergrammat
随机试题
金属茶具发生氧化时,可用软毛刷蘸醋、盐混合成的溶液轻轻刷洗
权变理论的含义包括()
《容忍与自由》说服力强的原因有
何谓雌-孕激素序贯试验?
肿瘤经照射后一段时间,细胞的乏氧水平可低于照射前,是由于发生了
可可豆脂氟氯烷烃
2007年某国有低压电器厂的财会机构负责人于某由于工作调动,该厂厂长刘某任命他的好友,刚取得会计从业资格证书的行政科李某为新的财会机构负责人,按照规定办理交接后于某调离该厂。李某为报答厂长刘某的知遇之恩,将刘某巾专财会毕业没有会计从业资格证书的女儿招聘到厂
根据契税的有关规定,下列应征收契税的有()。
吕老师提倡课外教育,鼓励学生多参加课外活动,并认为学生应该多在课外教育中学习各种知识。具体而言,课外教育的意义包括()。
下列关于皮亚杰认知发展理论中“图式”的表述,错误的是()。(2016年)
最新回复
(
0
)