首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern t
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern t
admin
2016-03-06
34
问题
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.
At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted; 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacatioa The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route. (307 words)
It can be inferred from the passage that the drop in Amtrak ridership was due to the fact that______.
选项
A、trains were not suitable for short distance passenger transportation
B、trains were not the fastest and most convenient form of transportation
C、trains were not as fast and convenient as they used to be
D、trains could not compete with planes in terms of luxury and convenience
答案
B
解析
本题属于细节推理题。文中根本未谈及长、短距离客运的事,也就推断不出A来。C是混淆视听的一个选项。火车确实不像以前有竞争力了,但并非因为它速度比过去慢了或不如原来便利了,而是因为其他交通工具的竞争力增强了,所以C也不是正确推论。飞机是以速度占优势的,因此D是与事实相悖的推理。在阅读中,考生曾读到:“However,times change and the automobile became America’s standard of convenience.Also,air travel had easily established itself as the fastest method of traveling great distances.”根据这两句话我们可得出B项的推论,所以B为正确答案。
转载请注明原文地址:https://jikaoti.com/ti/yFbUFFFM
本试题收录于:
艺术硕士(艺术基础)题库专业硕士分类
0
艺术硕士(艺术基础)
专业硕士
相关试题推荐
电子游戏市场的盗版在过去几十年中,电子游戏产业已经发展成为全球巨人产业,年收益高达200亿美元以上。对该行业的三大巨头,即索尼公司的PlayStationII、微软公司的x—box和任天堂公司的GameCube来讲,这意味着是一个有巨大成长
请举例说明新贸易保护主义对我国企业的影响。[河北大学2011国际商务硕士]
()不属于戏剧的基本特征。
Happinesscanbedescribedasapositivemoodandapleasantstateofmind.Accordingtorecentinvestigations,sixtytoseventy
Humanityusesalittlelessthanhalfthewateravailableworldwide.Yetoccurrencesofshortagesanddroughts(干旱)arecausing
Humanityusesalittlelessthanhalfthewateravailableworldwide.Yetoccurrencesofshortagesanddroughts(干旱)arecausing
Humanityusesalittlelessthanhalfthewateravailableworldwide.Yetoccurrencesofshortagesanddroughts(干旱)arecausing
三部曲式是音乐中最常见的曲式,它形成一种()的结构样式。
Unlesswespendmoneytospotandpreventasteroids(小行星)now,onemightcrashintoEarthanddestroylifeasweknowit,sayso
莫里哀以阿巴贡为主人公的喜剧是_____。
随机试题
下列关于新时期爱国统一战线的表述,正确的有()
某建筑施工企业承包某项目的幕墙改造工程,其中高处作业、焊接切割作业、电工作业必须由取得特种作业操作证的人员完成。关于特种作业人员取证、复审的说法,正确的是()。
关于仲裁庭的说法,错误的是()。
运用三差异法分析固定制造费用成本差异时,需要计算()。
一、注意事项 1.申论考试,与传统作文考试不同,是对分析驾驭材料的能力、解决问题能力、语言表达能力的测试。 2.作答参考时限:阅读材料40分钟,作答110分钟。 3.仔细阅读给定的资料,按照后面提出的“申论要求”依次作答。二、给定资料
中国古代文学艺术异彩纷呈,绚丽多姿。下列表述不正确的是:
5FDBf0755
富人的快乐________在穷苦人的深邃的眼睛里总是一件很有意思的事,可是那一天,透过这些穿着工作服和印度棉袄的人群,我仿佛看到了一个非常________的生灵,她与周围这些人的平庸形成了鲜明的对比。填入画横线部分最恰当的一项是:
Writeanessayof160-200wordsbasedonthepicturesbelow.Inyouressay,youshould1)describethepicturebriefly,2)i
A、Savetimebyusingacomputer.B、Buyherowncomputer.C、BorrowMartha’scomputer.D、Stayhomeandcompleteherpaper.B推理判断题。
最新回复
(
0
)