首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2014-05-25
26
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising, started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing.
Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment.
But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green".
Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by-state governments, California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled".
According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. " Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
What were some early problems with Green advertisements?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
A.绿色广告费用昂贵。B.无人相信绿色广告。C绿色广告并不成功。D.绿色广告经常带有欺骗性。此题为细节题,该题的答案包含在下面的句子里。Butconsumers realized that some companies made false claims and exploited themovement,using such nebulous terms as“environmentally friendly”and“green”.但一些消费者意识到一些公司做假承诺,用模糊的“有益环境”等术语大大利用时机。故答案为D。
转载请注明原文地址:https://jikaoti.com/ti/x8NGFFFM
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Itissaidthatmostadultsecondlanguagelearnerswillbeluckytoacquire5,000wordsevenafterseveralyearsofstudy.【C1
Itissaidthatmostadultsecondlanguagelearnerswillbeluckytoacquire5,000wordsevenafterseveralyearsofstudy.【C1
Weallleftthepolicestation,_____thatTomwasinnocent.
IwassurprisedwhenIsawthefarm.Ihadimaginedit______muchbigger.
Youmust______therubbishbeforeyouleavetheoffice.
Mostofthestudentsaresaidto______theproposednewtrainingsystem.
Packagingisanimportantformofadvertising.Apackagecansometimesmotivatesomeonetobuyaproduct.Forexample,asmallc
Thesenseofsoundisoneofourmostimportantmeansofknowingwhatisgoingonaroundus.Soundhasawasteproduct,too,in
Thechairlooksratherunusualinshape,butitisverycomfortabletosit______.
Byadoptingafewsimpletechniques,parentswhoreadtotheirchildrencangreatlyincreasetheirchildren’slanguagedevelopme
随机试题
用对数求导法求函数y=的导数.
有关中成药调剂操作规程,顺序正确的一项是()
甲公司与乙公司就开发某处旅游景点进行了长达3年的磋商,期间一直没有订立合同,后甲公司突然终止了与乙公司的谈判。此时,该景点已经被丙公司所开发。乙公司通过调查得知,甲公司只是丙公司成立的空壳公司,其目的就是拖延乙公司致使其不能获取对该景点的开发权。下列说法中
下列关于督察长工作的说法中,错误的是()。
关于结算备付金账户计息的说法正确的有()。
()不属于劳动关系运行过程中突发事件的特点。
快递业是________的朝阳企业,它的发达为消费者带来了前所未有的便利。纳入法律轨道,不断________其航向,芟除其野蛮生长的“荒草”,快递业才能一路疾行,使消费者权益更受保护,从而实现双赢。填入画横线部分最恰当的一项是:
下列权利在行使时不受诉讼时效限制的是()。
WhatarethePopulardestinationsforsyslogmessagestobesaved?
A、Whentheparentsareworkingathome.B、Whentheyareontheirwaytowork.C、Whenthechildrenaretakingnaps.D、Whenthere
最新回复
(
0
)