首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
PROBLEMS FACING POTENTIAL EXPORTERS 1 In order to be successful, a firm must clearly______, objectives and potential proble
PROBLEMS FACING POTENTIAL EXPORTERS 1 In order to be successful, a firm must clearly______, objectives and potential proble
admin
2012-01-23
61
问题
PROBLEMS FACING POTENTIAL EXPORTERS
1 In order to be successful, a firm must clearly______, objectives and potential problems.
2 If a company doesn’t have some expertise and______, it may not be able to enter the first step.
3 Initial difficulties and______are often failed by the top management.
4 Compared with the domestic market, it is time-consuming and tiresome to establish a firm in a______.
5 The benefits would at last outweigh the investment, if a good foundation is laid for______.
6 The reason why______act more independently is that the overseas communications and transportation is more difficult than their counterparts at home______.
7 It is not easy to account for a new foreign market, and foreign customers have a large part to rely on the______.
8 The difficulty for the new exporter is the neglect of the______at the time that the domestic market booms.
9 Many companies are reluctant to improve their products to meet the regulations of______of other countries.
10 If exporters expect distributing agents to have a better performance, they must locate ______permanently in the local regions.
11 The distributor and the domestic counterparts should be treated______.
12 In general, ______is needed for success in using the combination of marketing techniques.
Man: Good morning, ladies and gentlemen. I’m honoured to have this opportunity to talk to you. My name is Tony Brown, and I’m Chief Executive of the Marketing Research. Many firms fail because when they begin exporting they have not researched the target markets or developed an international marketing plan. To be successful, a firm must clearly define goals, objectives and potential problems. Secondly, it must develop a definitive plan to accomplish its objective, regardless of the problems involved. Unless the firm is fortunate enough to possess a staft with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.
Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to establish domestic trade, the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export businesses, the benefits derived should eventually outweigh the investment.
Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts. Also, since a new exporter’s trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agent’s reputation. A firm should therefore conduct a thorough evaluation of the distributor’s facilities, the personnel handling its account, and the management methods employed.
Another common difficulty for the new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations of cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory, the distributor must make them, usually at a greater cost and probably not as satisfactorily. It should also be noted that the resulting smaller profit margin makes the account less attractive.
If exporters expect distributing agents to actively promote their accounts, they must be trained, and their performance continually monitored. This requires a company marketing executive to be located permanently in the distributors’ geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative. The distributor should also be treated on an equal basis with domestic counterparts. For example, special discount offers, sales incentive programmes and special credit terms should be available.
Considering a joint-venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market, the company may lack sufficient financial resources, or its product line may be too limited. Yet, many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.
选项
答案
INTERNATIONAL DISTRIBUTORS
解析
从录音原文中可知,海外通信和交通方面所面临的困难使得国际销售商比国内销售商拥有更大的独立性。
转载请注明原文地址:https://jikaoti.com/ti/wPYsFFFM
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Accordingtotheman,whyarehiscompany’ssystemsmoreexpensivethanothers?
A、 B、 C、 D、 B图画显示人们坐在演讲场(Peoplearesittinginthelectureroom.)的场景,故而描述人们参加演讲会的(B)选项是正确答案。(A)若忽略leaving
Whatbusinessismentioned?
A、 B、 C、 A问句中Mr.Yemchose修饰design,chose是choose“选择”的过去式。答句中theotherone中的one指代roomdesign。(B)sign是名词,意为“张贴的纸张,
Whenwilltheseminarstart?
Whatdoesthemansayabouthisbusiness?
Whatistheproblem?
Forabouthowlonghasthecompanybeeninbusiness?
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.Careerdevelopment:theimportanceofacquiringarange
1.Practiseansweringthesequestions.PhaseOne:•Canyoutellmeaboutyourpresentjobandyourplansforthefuture?•Can
随机试题
女性,36岁,安静时经常觉左胸刺痛,仅持续数秒,含服硝酸甘油后数秒即可缓解,根据病史,最可能的初步诊断是
患儿,3岁。因化脓性扁桃体炎反复发作,本次高热40.5℃,血白细胞和中性粒细胞均升高,医嘱青霉素皮试。皮试5分钟后,患儿出现胸闷、气急,面色苍白,出冷汗,脉细速,血压下降,患儿可能出现()
甲公司依法取得15亩蔬菜生产基地和城市规划区内20亩国有土地的土地使用权,用于开发商品房和经济适用住房,并委托某房地产估价机构对被拆迁房屋的市场价格进行了评估。开发建设过程中,甲公司依法取得商品房预售许可证后,委托乙公司代理预(销)售商品房,委托协议签订后
会计政策是指企业会计确认、计量和报告中所采用的原则、基础和会计处理方法。下列各项中,属于企业会计政策的有()。
申请人对下列税务行政复议范围中的()不服的,可以申请行政复议,也可以直接向人民法院提起行政诉讼。
(2014年)甲公司为增值税一般纳税人,主要从事高档化妆品生产和销售业务。2016年11月有关经营情况如下:(1)进口一批高档香水精,海关审定的货价210万元,运抵我国关境内输人地点起卸前的包装费11万元、运输费20万元、保险费4万元。(2)接受乙公司
下列程序的功能是计算N=2+(2+4)+(2+4+6)+……+(2+4+6+……+40)的值。PrivateSubCommand34_Click()t=0m=0sum=0Dot=t+m
Nowadaysmanyscientistsdependonradiocarbonfordatingage-oldobjects.Radiocarbonisreliableindatinganobjectbackto
A、Runintown.B、Lookmorecarefully.C、Buyshoesfromacatalog.D、Findaneasierplacetoexercise.C请求建议题。男士先说,我在小镇的任何地方都没有找
EruptinginSeptember2008,theglobalfinancialcrisishas26foradecade.Afterthecrisis,theworldwidetrendofsurpluspr
最新回复
(
0
)