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  3. Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately

Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately

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问题     Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact, carefully positioning inexpensive but attractive items on paths that we are most likely to cross, in the hopes that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding usage across the world, the same tactics apply.
    Advertisers now place "banners", links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web site as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we’ll click on that banner that sparks our interest and thus, in theory, buy the products advertised.
    Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who lure customers in with the banners and the hosting web sites who are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits.
    The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant to click on those banners, preferring not to support the system that put them in place. If Internet advertising is to continue to be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry.
    With the recent slump in the technology sector and slumping economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional "brick and mortar" businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the world wide web is the wave of the future or simply an impulse activity whose whim has passed.
We learn from the last paragraph that______.
选项 A、Internet businesses are headed downhill due to the slump in Internet economy
B、even with a change in advertising practices, Internet businesses cannot survive the current crisis
C、older businesses will overcome the Internet companies in the future
D、the future of Internet business is currently unpredictable
答案D
解析 属信息推断题。相关信息在文章最后两句：……人们对互联网的命运提出质疑。到底全球性的网上购物是大势所趋，抑或仅仅是人们的一时冲动，这一切在未来的几年里，都将见分晓。由此可知，选项D正确。选项A的语气太肯定，与最后一段的第一句中的may不符：最近技术领域不景气，又恰逢经济萧条，这种情况下；拿出新的举措恐怕也无济于事。选项B与第四段最后一句内容不符：需要考虑采取新的方法才能使互联网广告继续生存并且有利可图。选项C无法从文中推出。
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