2. 外语
  3. • Write an answer to one of the questions 2-4 in this part． 2. Question 2 • You work for a furniture company which has b

• Write an answer to one of the questions 2-4 in this part． 2. Question 2 • You work for a furniture company which has b

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问题    • Write an answer to one of the questions 2-4 in this part．
2.    Question 2
   • You work for a furniture company which has been losing market over the past two quarters．The Directors have asked you to write a report to explain the reasons for the decline．
   • Write the report，explaining why the market share has been shrinking．and include the following points：
   ——what are the possible causes within the company．
   ——what are the possible causes outside the company．
   ——what plans you have for improvement．
   Question 3
   • A new snack product of your company has proved very successful on the market．and your manager wants to expand it into a whole series of similar products in different flavours．
   • Write the proposal for your manager，including the following information：
   ——what the successful snack is like and why it is successful．
   ——why it is necessary to expand the product into a series．
   ——what you need to develop and launch the new series(e．g．budget，people and time)．
   Question 4
   • Your organisation is planning an international trade fair for next autumn and you are responsible for inviting targeted potential exhibitors．
   • Write an email，including the following points：
   ——your strengths as a dependable trade fair organiser．
   ——invitlng the recipient to the event．
   ——some arrangement details for the trade fair(e．g．time，place，services，etc．)，
   ——a reminder about the application form and application fee，and the deadline for application．
选项
答案 The aim of this report is to take some steps to tackle the loss of market share over the past two quarters. We need to change this negative situation by adopting radical methods that can assure a return to higher profitability． The sales results have been unsatisfactory for a variety of reasons．To begin with，the company designers have become too conservative．and our products have nOt been attractive to customers.In addition，management has nOt been flexible enough and this has resulted in the limited range of our products.Furthermore，our rivals have lowered their prices，taking over a large number of pricesensitive customers．As for our customers，the majority are young adults who have low purchasing power，normally because they have spent all their savings on buying their first flat． It is clear that new methods of promoting sales are necessary．We should employ younger and more oreative designers，so that we will have a more diversified and attractive product range．We could launch flatpack selfassembly furniture at trade fairs，for example，to attract our younger，price．conscious clientele．Furthermore，we should consider producing with different materials and at different prices so that customers of different purchasing ability can get value fOr their money．Finally we should investigate the possibility of setting up a purchase by instalment system，with the option of zero percent credit over short periods．
解析
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