首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Online Price Wars E-commerce customers feel that over 80 percent of their decision to purchase or not reside in issues beyo
Online Price Wars E-commerce customers feel that over 80 percent of their decision to purchase or not reside in issues beyo
admin
2010-02-17
29
问题
Online Price Wars
E-commerce customers feel that over 80 percent of their decision to purchase or not reside in issues beyond their online experience according to a research based on interviews with 976 active customers of various top performing e-commerce companies (excluding travel) including Amazon. com, AOL-Time Warner, and Yahoo. What’s really important to customers is brand performance.
Current, former and potential customers were asked to describe their ideal e-commerce company vis-a- vis a subset of the top e-commerce companies. Of the five functional attributes customers use to evaluate e- commerce companies, the Clicks Interaction driver makes up only 15 percent of decision-making. The Clicks driver incorporates all aspects of the customer’s online experience, including pricing, customer support, the quality of offerings, and mistake rectification. Brand Performance topped the list (35 percent), followed by Financial Longevity ( 18 percent), Strategic Direction ( 17 percent) and Clicks Interaction (15 percent). These five attributes, or drivers, make up 100% of a customer’s decision to purchase from a site or not. Customers recognize the value of a well-performing brand and today’s top e- commerce companies are clearly meeting their expectations -- a key to their success.
According to the study, Amazon. com is the premier e-commerce company, having translated its Brand Performance into value on the Clicks Interaction. The research shows Amazon’s value here is essentially the equivalent of a retail storefront, something that customers don’t see in the other e-commerce companies.
Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security. What’s more interesting is that customers do not necessarily equate financial resources such as revenue, net profits and market value with financial stability. Instead, customers see a company’s aggressiveness and ability to seize new markets as increasing their financial longevity. After analyzing 27 bricks & mortar and e-commerce market leading companies, customers ranked Oracle number one in terms of financials ecurity, outperforming others such as AOL-Time Warner, Dell Computer and General Motors. Amazon and Barnesandnoble. com enjoy a high ranking on perceived financial security.
E-Commerce customers are voting with their dollars, and the winners are companies that have shown their brand strength and ability to execute in a proven market space.
With respect to Brand Performance, the study warns e-commerce companies currently evaluating the use of pop-up advertisements: Customers see the use of technology and marketing and advertising as being an inseparable part of the company’s brand.
The thing that most e-commerce customers are concerned about is ______
选项
A、their own online experience
B、brand performance
C、their decision to purchase
D、percentage of the issues
答案
B
解析
本题是细节题。第一段的最后一句话说明了人们最关心的问题是什么:What’s really important to customers is brand performance.
转载请注明原文地址:https://jikaoti.com/ti/ueHMFFFM
0
专业英语四级
相关试题推荐
Culturesaredifferentbecausethelocationstheyexistinaredifferent.Somepeoplelivinginthedesertaregoingto
Culturesaredifferentbecausethelocationstheyexistinaredifferent.Somepeoplelivinginthedesertaregoingto
Thedefenseministerpromisedtokeepthepresident__________ofthesituationintheMiddleEast.
AlejandroToledo,aformershoe-shineboyturnedeconomist,isnowPeru’sPresident-elect,followinghisvictorySundayinarun
Bycuttingdowntreeswe______thenaturalhabitatofbirdsandanimals.
AcenturyagointheUnitedStates,whenanindividualbroughtsuitagainstacompany,publicopiniontendedtoprotectthatcom
TheUSFoodandDrugAdministration(FDA)istakingstepstoprotectthecountry’sbloodsupply.Peoplegivebloodtothecent
Sociologyisdefinedasthestudyofhumangroups.Inthebroadestsense,sociologyisconcernedwithunderstandingpatternsof
Thefootballplayerhadstudiedeconomicsintheuniversityfor______ofroughlysixyears.
随机试题
驾驶机动车行经下列哪种路段时不得超车?
具有抗肿瘤效应的第一道防线是
对于区分所有人的建筑物,下列说法中正确的是:
引起外在经济的主要原因是()。
接地网的接地导体与接地导体,以及接地导体与接地极连接采用搭接时,其符合规范要求的搭接长度不应小于下列哪些数值?()
对净投资、重置投资和总投资的描述正确的是()。
(1)建立账套。为非凡公司建立一套新账,启用日期为200911月,账套主管为刘江,账套号为008,增加操作人员李红、刘江。(2)建立会计科日,并录入期初余额(见下表)。(3)编制记账凭证。由操作员李红根据下列经济业务编制凭证:第一,1月4日,提取库
在我国的旅游统计中,下列的()属于国内游客的统计范围。
下列对“光污染”这一概念的理解,最准确的一项是()。文中[]应填入的词语是()。
某公司经理谈及为什么要录用某位员工时说:“他神态清爽,服饰整洁:在门口地毯上蹭掉了脚下带的土,进门后随手轻轻地关上了门;他回答问题简洁明了,干脆果断,不拖泥带水;离开座位时很自然地将椅子推至原位;出门时礼貌鞠躬致谢。下列不属于这个故事带给我们的启示的是(
最新回复
(
0
)