THE BUSINESS MASTER CLASS SEMINAR NOTES Arrangements for participants 1 The event will take place over..

Part One. Questions 1 to 12.
You will hear the introduction to a seminar, called the Business Master Class, about the use of Information Technology in the workplace.
As you listen, for questions 1 to 12, complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
You now have forty-five seconds to read through the notes.
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Now listen and complete the notes.
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Woman: Good morning everyone and welcome. Thanks for coming. My name is Jane Watson and I look forward to meeting you all personally. Some of you are here just for today, others, I know, will be attending for all three days. I’m just going to say a few words on behalf of my company who have organized this event, Global Conference Plc. As you know, today’s seminar is The Business Master Class, to be conducted by our distinguished guest who I will introduce in a moment. But first a few quick points of organization which perhaps you’d like to note. All the sessions will take place in this hotel except for the last session in Tomorrow’s Software, which will be at the New City Hotel. We will meet there at 2 pm and this will give us a chance to see in action some of the things we have been discussing. A map with directions to the New City Hotel is available from me if you wish to make your own way. Alternatively there will be a bus going there at 1:30 pm. There is limited car parking at the New City Hotel so if you wish to drive there you will need a permit. You can get one from the conference office. Now to the reason we are all there. We are very fortunate to have a seminar today led by Dr Martin Sangalli, one of the most prominent and well-respected commentators in the world business community. He’s been asked to advise many large corporations. He is a specialist in the strategic use of Information Technology in banking, pharmaceuticals and retail. He has his own company called Logic Solutions, which consults with some of the biggest names in the world of business. He is also an advisor to Intertel and a non-executive director of Global Conferences. Thousands of business and technology managers have benefited from reading his best-selling book. Intelligence Change. Always inspiring and thought provoking, his ideas have helped hundreds of organizations to gain a glimpse of the future. He is Europe’s most famous IT analyst. Dr Sanganlli—welcome.
Man: Thank you Jane, for that flattering introductioa I hope I can live up to it. So to begia There are two main difficulties facing all corporations today. Firstly, how to make themselves more customer-driven. Secondly, and as a result of that, is the question of how to go about the major task of developing and implementing new organizational structures. This is a senior management session and is designed to provide you with two things. I hope that by the end of the session you will be equipped to design your own framework for action. To help you do this you will also be able to take away documentation of real-life case studies that I’ve been involved in. So, if you would like to look at the screen. . .
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Now listen to the recording again.
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That is the end of Part One. You now have twenty seconds to check your answers.
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