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  3. Business Markets Are Big Business Internationally Business-to-business marketing is a significant economic activity internat

Business Markets Are Big Business Internationally Business-to-business marketing is a significant economic activity internat

admin2012-07-29  72
问题             Business Markets Are Big Business Internationally
    Business-to-business marketing is a significant economic activity internationally, as well as in the domestic U. S economy. Consider the following list of the largest exporting companies in the United States, ranked export sales volume in 1998:
1. General Motors.
2. Ford Motor Company.
3. Boeing (aircraft).
4. General Electric.
5. IBM.
6. Chrysler Motors.
7. Du Pont.
8. Mcdonnell Douglas(aircraft).
9. Caterpillar(earth-moving equipment).
10. United (earth-moving equipment).
    Seven of the top 10 firms export products to end users in the business market. Only the three auto firms market products for which some end users are household consumers. And even in these cases, the products first are exported to the business reseller market (wholesalers and retailers) in various parts of the world.
    Exporting by U. S. firms to international business markets increased during the 1980s, and this upward trend is likely to continue throughout the 1990s. In the early 1980s, for example, USX, the nation’s largest steel producer, abolished its export sales unit. Then near the end of that decade, the company assembled a new overseas sales them and exported 1 million tons of steel in 1989. POM. a small manufacturer of parking meters in Arkansas, has a larger market share overseas than at home. The firm sells to city governments in such far-flung(遥远的) places as Malaysia, Chile, and Holland. And recently POM introduces its first solar —powered parking meter in Shepparton, Australia. The Mead Corp. Spent $ 550 million to expand and Alabama mill that produced coated paperboard(卡纸板), with the intent of exporting half of the plant’s output. The Mazda auto company planned to ship to Japan in one year$ 100 million of North American made auto parts.
    Business-to-business international marketing is not limited to physical products. Many service firms are finding very attractive business markets in foreign countries. Law firms and management consulting firms are setting up offices in Japan, Western Europe, and Russia, in the field of financial services. Japan’s huge banks are making significant inroads in the U. S. market. Some Japanese officials forecast that these bands could increase their share of the U. S. commercial bank market to 25 percent by the mid-1990s.
    Truly, the scope of international trade involving business markets is huge and is continuing to grow. The range of business goods and services that can be marketed internationally seems almost limitless.
Business-to-business marketing, more often than not, involves______.
选项 A、shipment of products to business markets
B、shipment of products to consumers
C、shipment of products to individual users
D、shipment of products to target users
答案A
解析 根据第二段的最后一句And even in these cases，the products first are exported to the business reseller market(wholesalers and retailers)in various parts of the world便知答案。其实从business—to—business market也可看出A是对的。
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