首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It was a ruling that had consumers see thing with anger and many a free trader crying foul. On November 20th the European Court
It was a ruling that had consumers see thing with anger and many a free trader crying foul. On November 20th the European Court
admin
2017-06-29
45
问题
It was a ruling that had consumers see thing with anger and many a free trader crying foul. On November 20th the European Court of Justice decided that Tesco, a British supermarket chain, should not be allowed to import jeans made by America’s Levi Strauss from outside the European Union and sell them at cut-rate prices without getting permission first from the jeans maker. Ironically, the ruling is based on an EU trademark directive that was designed to protect local, not American, manufacturers from price dumping. The idea is that any brand-owning firm should be allowed to position its goods and segment its markets as it sees fit: Levi’s jeans, just like Gucci handbags, must be allowed to be expensive.
Levi Strauss persuaded the court that, by selling its jeans cheaply alongside soap powder and bananas, Tesco was destroying the image and so the value of its brands — which could only lead to less innovation and, in the long run, would reduce consumer choice. Consumer groups and Tesco say that Levi’s case is specious. The supermarket argues that it was just arbitraging the price differential between Levi’s jeans sold in America and Europe — a service performed a million times a day in financial markets, and one that has led to real benefits for consumers. Tesco has been selling some 15, 000 pairs of Levi’s jeans a week, for about half the price they command in specialist stores approved by Levi Strauss. Christine Cross, Tesco’s head of global non-food sourcing, says the ruling risks "creating a Fortress Europe with a vengeance".
The debate will rage on, and has implications well beyond casual clothes(Levi Strauss was joined in its lawsuit by Zino Davidoff, a perfume maker). The question at its heart is not whether brands need to control how they are sold to protect their image, but whether it is the job of the courts to help them do this. Gucci, an Italian clothes label whose image was being destroyed by loose licensing and over-exposure in discount stores, saved itself not by resorting to the courts but by ending contracts with third-party suppliers, controlling its distribution better and opening its own stores. It is now hard to find cut-price Gucci anywhere.
Brand experts argue that Levi Strauss, which has been losing market share to hipper rivals such as Diesel, is no longer strong enough to command premium prices. Left to market forces, so-so brands such as Levi’s might well fade away and be replaced by fresher labels. With the courts protecting its prices, Levi Strauss may hang on for longer. But no court can help to make it a great brand again.
Which of the following is not true according to Paragraph 1 ?
选项
A、Consumers and free traders were very angry.
B、Only the Levi’s maker can decide the prices of the jeans.
C、The ruling has protected Levi’s from price dumping.
D、Levi’s jeans should be sold at a high price .
答案
B
解析
细节题。原文对应信息是“…should not be allowed…to sell them at cut—rate priceswithout getting permission first from the jeans maker.”意思是“只有事先经过牛仔裤生产商的同意才能打折销售。”是否只有生产商才能决定价格,我们不得而知。
转载请注明原文地址:https://jikaoti.com/ti/tVmYFFFM
0
考博英语
相关试题推荐
MorethanhalfofallJewsmarriedinU.S.since1990havewedpeoplewhoaren’tJewish.Nearly480,000Americanchildrenunder
Thedoctorwasina_____astowhethertotellthepatientthetruthoralie.
Itneverrainsbutitpours.Justasbossesandboardshavefinallysortedouttheirworstaccountingandcompliancetroubles,a
Inthecat-and-mousemaneuveringoveradmissiontoprestigiouscollegesanduniversities,【M1】thousandsofhighschoolshavesimp
Evenplantscanrunafever,especiallywhenthey’reunderattackbyinsectsordisease.Butunlikehumans,plantscanhavethei
____intheirislandcommunity,thevarioustribesusedlanguageswhichbecamemoreandmoresimilartoeachother’s.
ThecurrentemergencyinMexicoCitythathastakenoverourlivesisnothing.Icouldeverhaveimaginedformeormychildren.
ToproducetheupheavalintheUnitedStatesthatchangedandmodernizedthedomainofhighereducationfromthemid-1860’stot
IntheopinionofmanyAmericansandEuropeans,weonlybegantoreallyexploreourworldinthesixteenthcentury.Accordingto
Anupsurgeofnewresearchsuggestsanimalshaveamuchhigherlevelofbrainpowerthanpreviousthought.Beforedefininganimals
随机试题
某女,37岁。上腹痛近半年,吐酸水,常腹泻,制酸药效果不佳。X线钡餐造影发现食管、胃及十二指肠球部均有溃疡,血清检查示:血清胃泌素530μg/ml,最有可能的诊断
A.毛细血管内压降低,动一静脉吻合支开放B.毛细血管内压升高,组织液生成增多C.毛细血管扩张,血流缓慢,微血栓形成D.毛细血管内外液体交换处于动态平衡E.毛细血管扩张,血流加快
汇票的保证人未在汇票或粘单上记载被保证人名称时,被保证人为()。
关于集气管的叙述错误的是()。
某地下车库土方工程,工程内容包括挖基础土方和基础土方回填。基础土方回填采用打夯机夯实,除基础回填所需土方外,余土全部用自卸汽车外运800m至弃土场。提供的施工场地,已按设计室外地坪一0.200m平整,土质为三类土,地下水位一0.800m,要求施工前降低地下
微型计算机中,ROM的中文名字是( )。
结转废品净损失时,应借记的科目是()。
目前,不少企业在市场营销活动中因缺乏对顾客消费心理的研究,常常因方法不当或举止不妥失去成交机会,致使长时间的业务洽谈______。因此,掌握顾客的消费心理,促成顾客的购买行为已经成为企业提高营销水平的______。填入划横线部分最恰当的一项是:
()婴儿出生时所具有的气质类型都是一样的。
Quittingsmokingismoreofamatterofwillpowerthanofindividualchoice,forsmokingiswidelyrecognizedasahardhabitth
最新回复
(
0
)