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  3. In more than a century of hand-to-hand combat in shops, supermarket aisles, restaurants and bars around the world, Coca-Cola has

In more than a century of hand-to-hand combat in shops, supermarket aisles, restaurants and bars around the world, Coca-Cola has

admin2010-02-22  57
问题     In more than a century of hand-to-hand combat in shops, supermarket aisles, restaurants and bars around the world, Coca-Cola has nearly always been in the lead and Pepsi in second place. When Warren Buffett, Coke’s long-time investor, told the board that he had visited a pizza parlour in Omaha, Nebraska, with his grandson only to discover it served nothing but Pepsi, Coke’s bosses acted swiftly to remove their arch-rival from the menu and replace it with Coke.
    If only the Atlanta-based company had moved as determinedly in response to changing consumer tastes, it might have avoided a humiliating reversal in fortunes. On December 12th PepsiCo overtook Coca-Cola in market capitalisation for the first time. With PepsiCo’s share price having risen by 14% this year, its stock market value reached $98.4 billion, compared with $97.9 billion for Coca-Cola, which has seen its shares decline by 1.2% in the same period.
    Pepsi is powered not by its traditional fizzy drinks—sales of those are flat—but such products as Gatorade, a sports drink that has seen sales grow by more than 30%. Gatorade also represents a broader diversification by PepsiCo away from a reliance on sugary colas and into other products. PepsiCo now reportedly gets around 20% of its revenue from soft drinks, unlike Coca-Cola, where they account for some 80%.
    Many of the brands that PepsiCo has been acquiring and promoting appeal to consumers’ concerns a bout their health. PepsiCo’s latest advertising programme promotes a new "Smart Spot" symbol, which al lows people to identify healthier products. The spots are being attached to Gatorade and other PepsiCo brands such as Tropicana orange juice, Aquafina water, baked lay’s crisps and Quaker Granola Bars.
    Coca-Cola will now try to regain the crown. Having endured various troubles and two chief executives since the death in 1997 of Roberto Goizueta, a much-admired boss, Coke brought a veteran, Neville Isdell, out of retirement last year to reinvigorate the company. Mr. Isdell knows a thing or two about being in second place. In the 1980s he took Coke from the number two spot in the Philip pines to move ahead of Pepsi.
    Mr. Isdell has Coke’s own sports drink, Powerade, in his portfolio—but he could have had Gatorade. Five years ago another fizzy drink (champagne) was on ice, to celebrate Coca-Cola’s $15.8 billion takeover of Quaker Oats, then owner of Gatorade. This takeover was supposed to lead Coke into what looked to be a hot new market for health drinks. But the "Sage of Omaha", as Mr. Buffett is known, blocked the deal, in part because it would have diluted the value of Coke’s shares. Pepsi took over Quaker Oats instead—a memory that must leave Mr. Buffett and other Coke shareholders with a bitter taste in their mouths.
选项 A、Mr. Buffett is the investor of Coca-Cola.
B、Pepsi is served in the pizza parlour.
C、Coke is now served in the pizza parlour.
D、Coke used to win the battle against Pepsi.
答案D
解析 篇章结构题。由题干中的Buffett定位至首段第二句，根据提问形式可以看出这里给出论据，让找出其支持的论点。首句指出：在一个多世纪的斗争中，可口可乐一直都是领先于百事可乐的。接下来就给出了可口可乐公司的投资者Boffett先生的例子。显然作者给出这个故事是为了说明首句的观点。本题考查的是观点，而不是细节内容；该故事发生在过去，从该句可知后来可口可乐取代了百事可乐出现在该比萨店的菜单上，至于现在是什么情况我们不得而知。
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