首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In this part of the Listening Test you listen to a long conversation or interview and answer eight questions. For each question
In this part of the Listening Test you listen to a long conversation or interview and answer eight questions. For each question
admin
2012-10-17
35
问题
In this part of the Listening Test you listen to a long conversation or interview and answer eight questions.
For each question 23-30, mark one letter A, B or C for the correct answer.
You will hear the recording twice.
PART THREE
(CD Tracks 11-12)
F: OK Clive, now you’ve said that at this stage in our consultation process you want to talk about promoting the business…
M: Yes.
F: And I would say the place to start is establishing what it is you mean by the business.
M: Uh—huh.
F: So the first step is to carry out an appraisal.
M: Like an analysis?
F: Yes, considering all aspects of your operation, strengths and weaknesses, and so on, so you can get clear in your own head what your selling points should be. The possibilities for what you might focus on are pretty wide. People often tend to have a strong belief in their products, although these expectations are generally so high that differentiation can be tough to establish on that front. In your case being able to get the goods to customers quickly is likely to have a greater impact and so be something worth drawing attention to—it represents the kind of service that will make the goods easier to sell, and so give you a wider appeal.
M: Interesting.
F: And you should also think ahead a bit, and specify what you’re looking, to achieve through greater publicity.
M: Right. I’ve been thinking in terms of improving the customer base. Bike accessories is a surprisingly competitive area but I’m satisfied that we’re positioned reasonably well although I would like to be selling in higher volumes, getting more bulk orders through chains. I’ve got some very colorful staff who’d welcome the challenge of testing their skills in handling bigger deals.
F: And further into the future?
M: I think basically bringing in product improvements. Obviously, cycling as a sport plays a key role in the market people expect ever better equipment, and I need to be upgrading what I produce all the time, so that eventually the whole rankle is what I’d currently term "best".
F: That all makes sense. Now, you referred to the idea of newspaper advertising in our meeting last week.
M: As one way to go.
F: It’s a popular form of advertising of course, but not without its pitfalls—although I certainly wouldn’t want to ignore its many advantages. Bear in mind that most people do not read a paper from cover to cover nor for any length of time. They flick through and dip into it for about ten or twenty minutes and may therefore miss your advertisement. A significant proportion of them won’t be interested in your message anyway, however brilliantly you design it. And of course papers have very skilled design departments who’ll do their best to give you a striking layout. Papers tend not to be kept for very long—people leave them behind on trains and in cafes. You can seek to compensate for this by publishing repeats and variations as often as you wish, of course, but you could find you’re chasing ever lower returns.
M: I’d also wondered about guidebooks. I thought they could be a safe bet, despite having a fairly low circulation. I’ve noticed a fair number of ads in this year’s edition of the tourist guide for the region, for exam-pie, and I feel that it’s a type of publication that people tend to leave lying around for others to read, or borrow, so the exposure could be quite effective throughout the year.
F: Good point, moving onto direct mail. ..
M: Now I’ve been having some doubts there, Rose.
F: Oh?
M: Yeah, I mean, in terms of resources. I understand that it can impact quite well, although the percentage rates I hear quoted don’t strike me as particularly impressive. But assembling the whole thing seems pretty labour-intensive. There’s so much else to be getting on with, without trying to plough your way through some endless list of potential consumers, most of whom may not be interested anyway.
F: Well, that’s certainly something to take into account, but I’d still recommend you to seriously consider doing a mailshot.
M: I’m not ruling it out.
F: And if you do, make sure you take an effective approach, because that envelope and its contents will be saying a lot about you. Your letter could be short and concise or long and explanatory, but it should attract attention to the quality of your operation and generate orders or at least enquiries. And to make people get as far as reading it, you need the right packaging, with colour, fonts and graphics all reflecting the right image for your operation. Impact is everything with a mailshot.
M: OK. And the last possibility was exhibitions.
F: Yes, no A-here I would just urge caution. As with any industry, there are a lot of cowboys operations in the exhibitions field, with unsuitable venues or unrealistically high costs, and you have to make sure that what’s on offer really is of value to you. There again, be clear about what that value might be, because you’re unlikely, even at the best run exhibition, to be flooded with orders — people are looking around, comparing — so it’s really for you to decide as an individual if participating, being away from your office, would pay off or not.
M: Hmm, there’s plenty to think about, and I think. ..
选项
A、the scope of his after-sales service
B、the speed of his delivery system
C、the quality of his product range
答案
B
解析
关键信息:In your case being able to getthe goods to customers quickly is likely tohave a greater impact and so be somethingworth drawing attention to.能够及时地把货物发送给顾客可能会给人留下更深印象,应该得到重视。这样的即时服务会促进销售。因此,发货速度是第一重要的因素。故B是正确答案。
转载请注明原文地址:https://jikaoti.com/ti/s1YsFFFM
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
A、 B、 C、 D、 A图画显示了一个男子拿着麦克风说话的场景,因此正确答案是(A)。(B)中如果忽略telephone而只看talking容易引起误导,成为陷阱。(C)中holding不是“抓着,握着”的
Whataretheytalkingabout?
Whataretheytalkingabout?
Whataretheytalkingabout?
Whataretheytalkingabout?
1.(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.StaffManagement:howtoachieveandmaintainhighm
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetopic
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetop
•Youwillheartheorganiserofanannualconferenceattendedbythesalesrepresentativesofalargecompany.Heistellingth
随机试题
吗啡的药理作用有:
女童,10岁,身高lm,智力低下,应考虑为哪一种激素分泌障碍
开放性气胸急救的首要措施是
2007年8月13日,甲市防汛指挥部紧急征用了乙公司的库房并告知乙公司,但未给予任何经济补偿,乙公司提起行政诉讼期限在()届满。
单某对先执行2年的有期徒刑应向谁提出赔偿请求?后执行的“2年9个月零25天”应向谁提出赔偿请求?单某对剥夺其政治权利的附加刑可否提出赔偿请求?
港口与航道工程安全生产要求中,在()级以上的强风天气时,禁止露天进行起重和高空作业。
根据所给材料回答问题。《四轮驱动》期刊为公开发行的汽车消费类月刊,广告业务实行自营。2013年10月,在该期刊记者站的操办下,驻地汽车生产企业M公司与期刊社签订了广告投放意向书,主要内容是“买下《四轮驱动》期刊2014年全年的底封广告位,每个广告
《中华人民共和国义务教育法》规定,适龄儿童、少年因身体状况需要延缓入学或休学的,其父母或者其他法定监护人应当提出申请,批准申请的单位是()。
【2013年广东省第14题】某单位购买了10台新电脑,计划分配给甲、乙、丙3个部门使用。已知每个部门都需要新电脑,且每个部门最多得到5台,那么电脑分配方法共有()种。
下列设备组中,完全属于输入设备的一组是()。
最新回复
(
0
)