首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about a talk on Customer Relationship Marketing. Are sentences 16-22 ’ Right’ or ’Wrong’? If there is no
Read the article below about a talk on Customer Relationship Marketing. Are sentences 16-22 ’ Right’ or ’Wrong’? If there is no
admin
2013-11-18
36
问题
Read the article below about a talk on Customer Relationship Marketing.
Are sentences 16-22 ’ Right’ or ’Wrong’? If there is not enough information to answer ’ Right’ or ’Wrong’ , choose ’ Doesn’t say’.
For each sentence(16-22), mark one letter(A, B or C)on your Answer Sheet.
With over 1,000 published newspaper articles, three successful books and his current job as Chairman of his own marketing consultancy, Swan Partners, Richard Swan is well qualified to lecture on marketing. At the industry’s recent annual conference, he focused his talk on Customer Relationship Marketing(CRM).
According to Swan, existing customers are between three and eight times more likely to buy than a non-customer with the same profile, so increasing customer loyalty is important: if you record the measurements of someone’s jeans, next time you can offer them a pair that fit exactly; note which hotel guests ask for ice in their drinks and produce it next time they visit. Although it is essential for effective CRM to record customer information on a good computer database, the real skill is in interpreting what your customers tell you and knowing what promises they think you have made.
Swan believes that success requires an equal mix of market research, delivering what the customer expects, finding any weak areas in the system and asking customers for their after sales opinions and suggestions. "But" he wants, "approach CRM with care. If you can’t measure customer response, then it’s better to keep to more traditional marketing methods. "
Swan thinks all companies should move from old-fashioned marketing to CRM.
选项
A、Right
B、Wrong
C、Doesn’t say
答案
B
解析
文中提到“…approach CRM with care.Ifyou can’t measure customer response,then it’sbetter to keep to more traditional marketing meth—ods.”,表明你不关心顾客的需求,那么你还是回到传统的方式吧,but为重要的信息提示词。
转载请注明原文地址:https://jikaoti.com/ti/r0rYFFFM
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
Readthisreferenceaboutanemployee.Choosethebestwordtofillineachgap.Foreachquestion(21—35)writeoneletter(A,
Readthispassageandthesentences.ChoosethebestsentencefromthelistA—Gtofillineachofthegaps.Foreachgap(8—12)
StaffareinvitedtosetthestandardsthatareusedtoassesstheirproductivityImprovingoneaspectofthebusinessaffects
•Readthearticlebelowaboutrobotsatwork.•ChoosethebestwordorphrasetofilleachgapfromA,B,C,orDontheopposit
•Lookatthestatementsandtheshortnewsbelow.•Whichnewsdoeseachstatement1—7referto.•Foreachsentence,markonelet
—Readthearticleontheoppositepageaboutidentifyingthetrainingneedsofstaff.—Inmostofthelines34-45thereiso
—Readthearticleontheoppositepageaboutidentifyingthetrainingneedsofstaff.—Inmostofthelines34-45thereiso
Readthistextaboutofficepaper.Inmostofthelines34—45thereisoneextraword.Itiseithergrammaticallyincorrectord
Thenumberofvehiclesleasedremainedlowthroughouttheyear,risingonlybrieflyabovesales,whichfluctuateddramaticallyi
Vehiclesalesrosesharplyinthemiddleoftheyear,overtakingleaseswhichneverthelessroseslightlyinthelastquarter.
随机试题
晶体有何特点?
女,34岁,腹痛、腹泻伴午后低热半年余,大便呈稀糊状,无粘液及脓血,不伴里急后重。体检:消瘦,体温37.9℃。心肺无明显异常。该患者进一步应选择哪项检查
用于Buerger病的诊断和检验疗效的特殊检查有
会计凭证传递是指从原始凭证的填制或取得时起,到会计凭证归档保管止,在单位内部有关部门和人员之间按规定的路线进行传递和处理的程序。()
下列关于银行汇票适用的范围的表述中,错误的是()
甲企业与乙企业签订协议约定共同投入到市场上商品的总量,以保持供不应求的局面。这种协议属于()。
商业银行资本构成中,附属资本包括()。
审美意象的本质特征是___________,表现特征是___________,形象特征是荒诞性,思维特征是___________的直接参与,鉴赏特征是求解性和多义性。
所谓依法从快,是指依照()的规定,在审理案件的时限以内迅速地审结案件。
下列设备组中,完全属于计算机输出设备的一组是()。
最新回复
(
0
)