首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importa
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importa
admin
2022-08-06
45
问题
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importance and perhaps to decide the race. Something else has happened. Britain’s first television debate, on April 15th, was followed by a ten-point swing to the Liberal Democrats. The debate and its aftermath dominated political news for several days and have transformed the race. It is a triumph for old media.
There were signs even before the debate that new media were not living up to expectations. A survey carried out during the first week in April by the National Endowment for Science, Technology and the Arts (NESTA) found that 79% of Britons could not recall seeing any online electioneering—not even an e-mail. The organization concluded that politicians were failing to take advantage of new media’s huge potential to engage with voters. Perhaps. Or perhaps this is to confuse novelty with importance. For several reasons, traditional media are rather good at delivering political messages.
The first television debate, on ITV, was watched by 9.4m Britons. That works out to 37% of the prime-time audience—better than the share of Americans who watched the first round between John McCain and Barack Obama in 2008. Television is the only technology that can reach so many people in a single day. But
others
are not far behind. Although their circulation has declined, newspapers still reach large audiences. The Sun, which supports the Conservatives, is read by 8m people each day. By comparison, much-touted social media like Twitter are so niche as to be almost invisible.
And old media take up a big proportion of people’s leisure time. Each televised debate lasts for 90 minutes. The average reader spends 40 minutes with his daily newspaper and an hour with the Saturday and Sunday papers. It takes just seconds to read an e-mail or a politician’s tweet. One must make some heroic assumptions about the appeal of digital media to think they influence people as much as traditional outlets.
Unlike the internet, newspapers and television tilt towards the old, with fully 47% of the audience for the first debate being aged 55 or older. Advertisers are less keen to reach the old than the young, which is one reason newspapers are losing money. But an aged audience is precisely what politicians want. The old are much more likely to vote than the young. Of course, the television debates have been circulated through tweets and e-mails, just as they have been dissected by newspapers. New media are handy for firing up committed supporters, too. But when it comes to reaching the voters who matter, the old technologies are still the best.
The author mentions the survey conducted by NESTA to show that
选项
A、around 80% of the British people forget online-electioneering.
B、new media are not as effective as expected in the election.
C、most politicians have not put the new media into full play to win voters.
D、the novelty of the new media should not be confused with its importance.
答案
B
解析
根据专有名词NESTA定位到第二段。该机构调查结果表明:“79%的英国人记不起……甚至也不记得看过任何相关的电子邮件”,并称政治家并未发挥新媒体的巨大潜力去拉拢选民。故不难选出B项(新媒体在大选中并不如预期那样有效)为答案。A、C是文中提到的现象,而问题问的是现象背后的实质,况且C说法与文中Perhaps所表达的猜测语气不符,可排除;D项的语气与原文语气(Or perhaps)不符,况且NESTA的调查结果要说明的是本段首句的内容,所答非所问,也可排除。
转载请注明原文地址:https://jikaoti.com/ti/omg7FFFM
0
考研英语一
相关试题推荐
Atschoolwewentoveroursocialnetworkingguidelines.【C1】______theobvious—don’tbeinappropriatewithstudentsthroughtexti
Lawyersarelessthan1%ofAmericanadults,【C1】______theyarewell-representedingovernment.Boththepresidentandthevice-p
Lawyersarelessthan1%ofAmericanadults,【C1】______theyarewell-representedingovernment.Boththepresidentandthevice-p
Parentsandstudentsarenowrelyinglessontakingoutloansandmoreongrants,scholarshipsandtheirownincomeandsavings,
Themoreparentstalktotheirchildren,thefasterthosechildren’svocabulariesgrowandthebettertheirintelligencedevelop
Whatdoesthehamburgersayaboutourmodernfoodeconomy?Alot,actually.OverthepastseveralyearsWaldoJaquithintendedt
Insomniacs(someonewhocannotsleepeasily)don’tjustsufferatnight.Duringtheday,theyoftenfeelsleepy,havetroubleconc
Insomniacs(someonewhocannotsleepeasily)don’tjustsufferatnight.Duringtheday,theyoftenfeelsleepy,havetroubleconc
Whydoanimalsgrowoldanddieatcharacteristicages?Evenifmaintainedinpeakconditionandnoteatenbyyourcat,yourham
Thereisarealpossibilitythattheseanimalscouldbefrightened,______asuddenloudnoise.
随机试题
A.糖皮质激素B.胰岛素C.甲状腺素D.炔雌醇E.螺内酯
用橡胶做防腐蚀衬里时,一般采用()施工。
某研究所正在对本地区工资差别问题进行研究,研究中发现以下几种情况:第一,由于产业结构调整,本地区的劳动密集型产业所占的比重逐渐减少,而资本密集型产业所占的比重逐渐提高,导致本地区和相邻地区的平均工资差别越来越大。第二,随着本地区的经济高速发展,劳动力市场竞
爱国主义情感属于()的道德情感。
依我国继承法,关于遗嘱与法定继承的关系正确的是()。
注意事项1.本题本由给定资料与申论要求两部分构成。考试时限为120分钟。其中,阅读给定资料参考时限为40分钟,作答参考时限为80分钟。满分100分。2.监考人员宣布考试开始时。你才可以开始答题。3.请在答题卡指定位置填写自己的
近年来,公务员考试一直备受公众关注.媒体报道“国考热”似乎成了一种仪式性的行为。媒体抓住重要时间节点策划新闻,在一定程度上,也为公众热议公务员考试设置了议程。这种议程设置让媒体节约了发掘新闻的精力和财力,并迎合了公众对官场的群体想象,掀起了媒体与公众共舞的
英国医生约翰斯诺的“污水理论”开启了流行病学研究的历史。1854年,伦敦爆发了大规模的霍乱,约翰斯诺发现,大多数死亡病例都曾经饮用同一水泵汲取的水,而使用其他水泵或水井的人最初都没有感染霍乱。后经调查,下水道的废水污染了那个水泵,从而引发了霍乱。以下哪一选
结合材料,回答问题:材料1“辛亥革命开始了比较完全意义上的反帝反封建的民族民主革命,虽然它未能改变旧中国的社会性质和人民的悲惨境遇,但为中国的进步潮流打开了闸门,使反动统治秩序再也无法稳定下来,激励中国人民为争取民族独立和人民解放、实现国家富强
Whatshouldwedofirstwhenwedecidetobuyacarat"Autoweb.com"?Weshould______.Whowillcontactuswhenweacceptt
最新回复
(
0
)