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  3. Steven P. Jobs, whose insistent vision that he knew what consumers wanted made Apple one of the world’s most valuable and influe

Steven P. Jobs, whose insistent vision that he knew what consumers wanted made Apple one of the world’s most valuable and influe

admin2015-02-12  25
问题     Steven P. Jobs, whose insistent vision that he knew what consumers wanted made Apple one of the world’s most valuable and influential companies, is stepping down as chief executive, the company announced late Wednesday.
    Mr. Jobs, 56, has been on medical leave since January, his third such absence. He underwent surgery for pancreatic cancer in 2004, and received a liver transplant in 2009. But as recently as a few weeks ago, Mr. Jobs was negotiating business issues with another Silicon Valley executive.
Mr. Jobs will become chairman, a position that did not exist before. Apple named Tim Cook, its chief operating officer, to succeed Mr. Jobs as chief executive.
    Rarely has a major company and industry been so dominated by a single individual, and so successful. His influence has gone far beyond the iconic personal computers that were Apple’s principal product for its first 20 years. In the last decade, Apple has redefined the music business through the iPod, the cellphone business through the iPhone and the entertainment and media world through the iPad. Again and again, Mr. Jobs has gambled that he knew what the customer would want, and again and again he has been right.
    "The big thing about Steve Jobs is not his genius or his charisma but his extraordinary risk-taking," said Alan Deutschman, who wrote a biography of Mr. Jobs. "Apple has been so innovative because Jobs takes major risks, which is rare in corporate America. He doesn’t market-test anything. It’s all his own judgment and perfectionism and gut."
    Mr. Cook, an expert in logistics, has been instrumental in locking up contracts in advance for critical parts in the company’s devices. It has had the effect of securing favorable prices, keeping Apple’s profit margins high. But it also has prevented rival companies from producing competing products at significantly lower prices.
    While Mr. Cook is well respected in the industry, he is little known outside of it. Analysts and Silicon Valley experts said new Apple products were in the pipeline for the next few years, but the company’s success beyond that was already being debated.
    "Steve has built a very deep bench of managers, including the leadership of Tim Cook, who clearly understands Steve’s vision, goals and direction," said Mr. Bajarin, president of the technology research firm Creative Strategies, who has followed Apple for 30 years.
    "You could make the case that Steve has injected so much of his DNA into Apple that Apple will continue," said Guy Kawasaki, who was an Apple executive in the late 1980s. "Or you can make the case that without Steve, Apple will struggle. But you cannot make the case that Apple without Steve Jobs will be better. Hard to conceive of that."
    The company and Mr. Jobs had been criticized in the past for revealing little information about his health to investors. The news of Mr. Jobs’s resignation came after the market closed Wednesday. In after-hours trading, the stock fell 5 percent.
Which is the best title for the text?
选项 A、The Legend of Steve Jobs and Apple
B、Debate on the Future of Apple
C、Steve Jobs’ Resignation as Apple’s Chief Executive
D、The Influence of Steve Jobs’ Resignation
答案C
解析 属主旨思想题。主旨题考查捕获整体信息的能力，解题方法是回顾各段主要内容，然后对整篇主题予以概括和提炼。本文是一篇新闻，第一段便开门见山，直陈主旨：苹果公司CEO乔布斯辞职，故选项C正确。文中虽然介绍了乔布斯以其超凡的能力使苹果取得了成功，但并未详细讲述其与苹果取得的成就，故选项A错误。选项B、D只是文章后一部分的概括。
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