首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Let’s face it—there are lots of reasons to hate McDonald’s: calories, cholesterol and, for me at least, that sickening feeling a
Let’s face it—there are lots of reasons to hate McDonald’s: calories, cholesterol and, for me at least, that sickening feeling a
admin
2013-09-07
23
问题
Let’s face it—there are lots of reasons to hate McDonald’s: calories, cholesterol and, for me at least, that sickening feeling after munching(大口咀嚼)on McNuggets. Then there’s always that kid at the drive-through who forgets the ketchup(番茄酱).
Well, add one more reason to spite McDonald’s: as the global economy spirals downward, McDonald’s is minting money. "In the worst of times for the restaurant industry, it’s the best of times for McDonald’s," says Burt Flickinger III, managing director of the Strategic Resources Group, a retail-consulting company. In fact, the company’s sales have increased for 55 straight months. Profits grew 11%, to $1.2 billion.
The pricing of McDonald’s, highlighted by dollar-menu items like apple pies, side salads and yogurt, plus cheap combo meals is a key strength during the recession. In particular, consumers are fleeing casual, family chain restaurants for the convenience and savings of fast food.
The economy is not the only reason people are drawn to McDonald’s. The company’s management also deserves credit for its success. Back seven years ago, America’s obesity(肥胖)epidemic was a hot topic, and McDonald’s suffered from the strong negative reaction. Stale food and tired stores also kept people away. "’McDonald’s was actively persuading customers from coming back," says John Glass, a Morgan Stanley analyst,
Since that time, McDonald’s have remodeled 11,000 stores. At a neat and clean restaurant in the Bronx one weekday evening, Brian Waters, a mailman, sat with his 9-year-old son in a booth. The bright dining area featured abstract paintings of New York City’s bridges and the Statue of liberty. "It used to be dark and dull in here," Waters says. "Now it’s nice and clean. I don’t mind sitting here anymore." Stores have also extended hours: 34% of the company’s 14,000 U.S. restaurants are now open 24/7.
The menu got an upgrade too. Obscene "super-size" choices were phased out, and healthier options like apples and salads were added. The company changed its coffee blend; coffee sales have soared 70% over the past two years. Chicken McNuggets now consist solely of white meat, which has less fat and fewer calories than the darker-meat mix of old.
Like any other business in this environment, McDonald’s faces some potential roadblocks. As the recession wears on, fast-food-service growth may flatten out; plus, McDonald’s can expect more price competition. For example. Steak ’n Shake, the diner-style burger chain in 21 states throughout the Midwest and South, is promoting four different meal combos for less than $4. "In Los Angeles, every other billboard is a 99-cent food price," says Glass. The battle for bargain-hunting eaters is on. But given its recent winning ways, McDonald’s might just add a few more billion served.
In what way does Steak ’n Shake constitute the greatest challenge to McDonald’s?
选项
A、It sells fast food in diner style.
B、It has chain stores in 21 states.
C、It sells cheap meal combos for less than $4.
D、It is the second fastest growing food, service.
答案
C
解析
该句开头的For example表明作者提到Steak’n Shake是为了说明前一句提到的McDonald’s can expect more price competition的观点的,由此可见,Steak’n Shake在价格方面的策略对麦当劳形成最大的挑战。因此,本题应选C。
转载请注明原文地址:https://jikaoti.com/ti/o2HFFFFM
0
大学英语六级
相关试题推荐
A、Thevisitingeconomisthasgivenseverallectures.B、Theguestlecturer’sopinionisdifferentfromDr.Johnson’s.C、Dr.Johns
TheAmericanideaofrespectinghumanrightscamefromseveralsources.First,thecolonistshadbeen【B1】______oftheirrightsi
Abirdflu,amassiveearthquake,amonsterstormandaterroristattackareallthreatstomajorcitiesintheU.S.Emergency
Abirdflu,amassiveearthquake,amonsterstormandaterroristattackareallthreatstomajorcitiesintheU.S.Policemen,
IthasbecomeaclicheamongdoctorswhodealwithAIDSthattheonlywaytostoptheepidemicistodevelopavaccineagainstH
IthasbecomeaclicheamongdoctorswhodealwithAIDSthattheonlywaytostoptheepidemicistodevelopavaccineagainstH
Youdon’thavetobe18:GoingtocollegeasanadultEverysooften,especiallywhenI’mfeelingdown,Itakeoutmyoldco
WhenJuliusCaesarmadehistriumphalentranceintoRomein45BC,hecelebratedbygivingafeastatwhichthousandsofguests
AstheworldexcitedlygreetedSnuppy,thefirstcloned(克隆)dog,commentatorscelebratedourcleverness.Manyfeelproudthatour
Justoveradecadeintothe21stcentury,women’sprogresscanbecelebratedacrossarangeoffields.Theyholdthehighestpol
随机试题
(2018年枣庄台儿庄区)小明是某初中二年级的学生,性格开朗,爱看报纸、玩电脑、打篮球,喜欢数学,成绩优秀。一次偶然,小明在英语测验中没考好,他感到很自责。老师认为小明没有考好的原因是没有认真备考,在考试之前打篮球,因此把他作为反面教材在全班人面前批评了一
下列哪项不属于实施放射诊疗应当遵守的规定
颈椎骨折患者需用何种方法搬运
发包人组织承包人和设计单位进行()和设计交底。
甲公司为增值税一般纳税人,厂房适用的增值税税率为10%,生产线、存货适用的增值税税率为16%。资料一:经董事会批准,甲公司2×18年年末在生产经营期间以自营方式同时对一条生产线和一栋厂房进行改造。生产线与厂房是2×14年3月达到预定可使用状态并投入使用,
【B1】【B8】
设A为反对称矩阵,则(1)若k是A的特征值,-k一定也是A的特征值.(2)如果它的一个特征向量η的特征值不为0,则ηTη=0.(3)如果A为实反对称矩阵,则它的特征值或为0,或为纯虚数.
下列4种形式的循环设计中,循环次数最少的是()。
WhatisthesubjectofDr.Morrison’srecentbook?
Thewaterfrontisnotoriousforbringingoutthieveryinthehumanspirit,asanyownerwilltestify.
最新回复
(
0
)