首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
How can a company improve its sales? One of the keys to more effective selling is for a companV to first decide 0n its“sales str
How can a company improve its sales? One of the keys to more effective selling is for a companV to first decide 0n its“sales str
admin
2014-02-28
27
问题
How can a company improve its sales? One of the keys to more effective selling is for a companV to first decide 0n its“sales strategy”.In other words,what is the role of the sales person? Is the salesperson’s job narrative,suggestive,or consultative?
The“narrative”sales strategy depends on the salesperson moving quickly into a standard sales presentation.His or her pitch highlights the benefits for the customer of a particular product or service.This approach is most effective for customers whose buying motives are basically the same and is also well suited to companies who have a large number of prospects on which to call.
The “suggestive”approach is tailored more for the individual customer.The salesperson must be in a position to 0flfer alternative recommendations that meet a particular customer’s needs-One key aspect of the suggestive approach is the need for the salesperson to engage the buyer in some sort 0f discussion.The salesperson can then use the information gleaned from the customer to suggest an appropriate product or service.
“We tell our salespeople to be like wine stewards,”says Mindy Sahlawannee,a corporate sales trainer.“the wine steward first checks to see what food the customer has ordered and then opens by suggesting the wine that best complements the dish.Most companies who use a narrative strategy should be using a suggestive strategy.Just like you can’t drink red wine with every dish,you can’t have one sales recommendation to suit all customers.”
The final strategy demands that a company’s sales staff act as“consultants”for the buyer.In this role,the salesperson must acquire a great deal of information about the customer.They do this through market research,surveys,and face-to-face discussions.Using this information,the salesperson makes a detailed presentation tailored specifically to a customer’s needs.
“Good sales‘consultants’,”says Alan Goldfarb,president of Ad Pro,Inc.,“are the people who use a wide range of skills including probing,listening,analysis,and persuasiveness.The best sales‘consultants’,however,are the ones who can‘think outside the box’and use their creativity to present a product and close the sale”.
The main difference between narrative sales and suggestive sales is that______.
选项
A、the latter involves a lot of discussion
B、the former can satisfy individuals’needs
C、the former depends greatly on salespeople’s ability
D、the latter has to prepare for unexpected information
答案
D
解析
根据题干信息narrative sales和suggestive sales定位在文章第二、三段。两段指出narrative sales的销售人员用到的更多的是已储备好的信息,而suggestive sales的销售人员需要为未知的信息做好准备,故D项为正确答案。由第三段The“suggestive”approach is tailored more for the individual customer可知,B项张冠李戴。A项中的a lot of discussion和第三段中的in some sort of discussion程度不同,故排除。无论是narrative sales还是suggestive sales,都需要销售人员的能力,故不选C项。
转载请注明原文地址:https://jikaoti.com/ti/ncS3FFFM
本试题收录于:
英语题库公安招警分类
0
英语
公安招警
相关试题推荐
Howcanacompanyimproveitssales?OneofthekeystomoreeffectivesellingisforacompanVtofirstdecide0nits“salesstr
Americanshaveagreatloveforinformalityandnowhereisthisbetterexpressedthanintheirlovefornicknames.Upongreeting
InIndia,almostallmarriagesarearranged.Evenamongtheeducatedmiddleclassesinmodern,urbanIndia,marriageisasmuchaco
Hislatesttripisan_______walkacrosstheSaharadesert.Thatmeans,withoutanyvehiclesorpeopletohelphim.
You’dbetter_____yourstepssothatyouknowhowfaryouhavegone.
Inanearlysurveyconductedin1888,abillionandahalfpeopleinhabitedtheearth.Now.thepopulationexceedssevenbillion.Th
Inanearlysurveyconductedin1888,abillionandahalfpeopleinhabitedtheearth.Now.thepopulationexceedssevenbillion.Th
Inthe1960s,LászlóPolgárwasaHungarianeducationalpsychologistwhohadwrittenseveralscientificpapersontheeffectivene
After20yearsofmarriage,ahusbandmaystillnotunderstandhiswife.Howisitthatsheisneverata46forwords?Howcanshe
________theirworkwillgiveUSamuchbetterfeelforthewidedifferencesbetweenthetwoschoolsofthought.
随机试题
幂级数的收敛域为________.
胸腹部禁用冷疗的原因是
城市工程系统规划总的工作程序分为()、编制工程系统总体规划、分区规划和详细规划四个阶段。
乳母膳食摄入量对乳汁中()的影响不明显。
学制
周代的礼制规定,天子立七庙,诸侯立五庙,大夫立三庙,士立一庙。宗庙或宗庙中神主的排列次序是始祖居中,以下父子(祖、父)依序为昭穆,左为昭,右为穆。这体现了周代()。
“孟母三迁”体现的德育方法是()。
根据《中华人民共和国行政复议法》的规定,公民、法人或其他组织对民事纠纷的仲裁、调解或处理不服的,不能申请行政复议,但()除外。
Theterm"disruptivetechnology"ispopular,butiswidelymisused.Itrefersnotsimplytoaclevernewtechnology,buttoone
Asweknow,theChinesemainlandadoptsthesimplifiedChinesecharactersystem,whileTaiwan,HongKongandMacaostillusethe
最新回复
(
0
)