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  3. Google recently introduced a new service that adds social-networking features to its popular Gmail system. The service is called

Google recently introduced a new service that adds social-networking features to its popular Gmail system. The service is called

admin2022-07-19  55
问题     Google recently introduced a new service that adds social-networking features to its popular Gmail system. The service is called Buzz, and within hours of its release, people were howling about privacy issues—because, in its original form, Buzz showed everyone the list of people you e-mail most frequently. Even people who weren’t cheating on their spouses or secretly applying for new jobs found this a little unnerving.
    Google backtracked and changed the software, and apologized for the misstep, claiming that, gosh, it just never occurred to us that people might get upset. "The public reaction was something we did not anticipate. But we’ve reacted very quickly to people’s unhappiness," says Bradley Horowitz, vice president for product management at Google.
    Same goes for Facebook. In December, Facebook rolled out a new set of privacy settings. A spokesman says the move was intended to "empower people" by giving them more "granular" control over their personal information. But many viewed the changes as a sneaky attempt to push members to expose more information about themselves—partly because its default settings had lots of data, like your photo, city, gender, and information about your family and relationships, set up to be shared with everyone on the internet. (Sure, you could change those settings, but it was still creepy.) Facebook’s spokesman says the open settings reflect "shifting social norms around privacy." Ten years after Facebook was founded, he says, "we’ve noticed that people are not only sharing more information but also are becoming more comfortable about sharing more information with more people." Nevertheless, the changes prompted 10 consumer groups to file a complaint with the Federal Trade Commission.
    What’s happening is that our privacy has become a kind of currency. It’s what we use to pay for online services. Google charges nothing for Gmail; instead, it reads your Email and sends you advertisements based on keywords in your private messages.
    The genius of Google, Facebook, and others is that they’ve created services that are so useful or entertaining that people will give up some privacy in order to use them. Now the trick is to get people to give up more—in effect, to keep raising the price of the service.
    These companies will never stop trying to chip away at our information. Their entire business model is based on the notion of "monetizing" our privacy. To succeed they must slowly change the notion of privacy itself—the "social norm", as Facebook puts it—so that what we’re giving up doesn’t seem to valuable. Then they must gain our trust. Thus each new erosion of privacy comes delivered, paradoxically, with rhetoric about how Company X really cares about privacy. I’m not sure whether George Orwell would be appalled or impressed. And who knew Big Brother would be not a big government agency, but a bunch of kids in a Silicon Valley?
The ultimate goal of Google, Facebook and others is to________.
选项 A、upgrade their service to adapt to users’ needs
B、ask users to pay more for their service
C、provide more entertainments for online users
D、persuade users to give up rights on privacy
答案B
解析 本题关键词是Facebook和Google，问题是：谷歌，脸书和其他公司的终极目标是什么?可以定位到原文第五段。根据第五段可知，这些公司设立了非常有用或有趣的(useful or entertaining)服务项目，是为了使享用这些服务的人放弃一些隐私(give up some privacy In order to use them)。因此它们的最终目的是提高服务价格(raising the price of the service)，即让用户为享用服务而放弃更多的隐私，从而谋取利润，比如广告利润，因此选项B的让用户为它们的服务支付更多与原文为同义替换，为正确选项。选项A、C均曲解文意，这些都是达到终极目标的一些具体手段，但并不是终极目标。选项D范围过大，这些公司的一些做法是为了让用户放弃一些隐私，但并非让用户放弃他们的隐私权。第四段：用户其实在用隐私为在线服务付费。第五段：用户会为了享用商家创立的有用或有趣的服务而放弃一些隐私。
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