首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Competition among producers of personal computers is essentially a race to get the best, most innovative products to the mar
The Competition among producers of personal computers is essentially a race to get the best, most innovative products to the mar
admin
2009-01-05
36
问题
The Competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitor’s are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple. major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.
The best title for the passage would be ______.
选项
A、Apple’s Efforts to Stay Ahead of IBM
B、Apple’s New Computer Technology
C、Apple’s New Personal Computers
D、Apple’s Research Activities
答案
A
解析
主旨推断题。本文以苹果公司和IBM公司之间的竞争为例,主要介绍了苹果公司的竞争策略。而选项A中的Efforts一词表达了这一主题。
转载请注明原文地址:https://jikaoti.com/ti/m9XMFFFM
0
专业英语四级
相关试题推荐
ApplicationsoutsidetheEarth’satmosphereareclearlyagoodfitforrobots.Itisdangerousforhumanstogettospace,to
ComputerCrimeI.IntroductionCurrentsituation:theincreaseinthenumberandtypesofcomputercrimeII.【T1】______
TheGreatLymeDebateThere’sadebateragingoverLymedisease,althoughyou’dneverknowitunlessyou’vebeenpayingclos
Tobecalledbeautifulisthoughttonamesomethingessentialtowomen’scharacterandconcerns.(Incontrastbymen—whoseessen
Inthepast,degreeswereveryunusualinmyfamily.Today,fiveofmybrothersandsistershavedegrees,andtwoarestudying
A、Oneminute.B、Halfaminute.C、20seconds.D、10seconds.D访谈中女士提到,招聘者在每份简历上只会花10秒左右的时间,因此本题选D。
A、Thecentralgovernment.B、Thelocaleducationauthorities.C、Thecentralgovernmentandthelocaleducationauthorities.D、The
PassageOneWhatdid"I"meanbysaying"mycuriositywasnotaltogetheranidleone"inPara.6?
WhataccountsforthegreatoutburstofmajorinventionsinearlyAmerica-breakthroughssuchasthetelegraph,thesteamboatand
WhataccountsforthegreatoutburstofmajorinventionsinearlyAmerica-breakthroughssuchasthetelegraph,thesteamboatand
随机试题
下列不属于《中华人民共和国药品管理法》所规定的药品的是
痰热阻闭心窍之神昏、口噤等症,当选用
男,16岁,发热4天伴纳差2天急诊。检查:血压114/70mmHg,左脚趾甲沟部红肿破溃。血白细胞计数为20×109/L,中性粒细胞为89%。左脚趾经切开引流处理后应给予
A.BPB.USPC.ChPD.EPE.LP英国药典的缩写是
某新建项目需进口一台设备,进口设备的离岸价为100万美元,到岸价为106万美元,国内运杂费为40万元人民币,贸易费用为20万元人民币,外汇牌价为1美元=8.28元人民币,影子汇率换算系数为1.08。该进口设备的影子价格为()万元。
具有防振要求的高层建筑管道应加设()。
【2017下】通过复习导入新课时,杨老师发现学生对相关知识掌握不牢固,于是针对性地进行了补充讲解。这一教学过程具有()。
某乡政府应本县人民政府的要求,行文汇报本乡大棚蔬菜产业发展情况,应选择的公文文种为()。
A、 B、 C、 D、 D第一组图的封闭图形内部均有两条直线(或曲线),第二组图封闭图形内部均有三条直线(或曲线),所以排除B项;且第一组图中一、二图内部为直线,第三图为曲线,所以排除A;C选项的小正方形不是
eBay[A]eBayisaglobalphenomenon—theworld’slargestgaragesale,onlineshoppingcenter,cardealerandauctionsitewith1
最新回复
(
0
)