首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are notoriously aggressive. Some even
Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are notoriously aggressive. Some even
admin
2014-12-31
15
问题
Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are notoriously aggressive. Some even start queuing outside stores before dawn to be the first to lay their hands on heavily discounted merchandise. Despite the frenzy at many stores, however, the recession appears to have accelerated the pace at which shoppers are abandoning bricks and mortar(传统实体商场)in favor of online retailers—e-tailers. So this year Black Friday(so named because it is supposed to put shops into profit for the year)also marks the start of many conventional retailers’ attempts to regain the initiative.
E-commerce holds particular appeal in straitened times as it enables people to compare prices across retailers quickly and easily. Buyers can sometimes avoid local sales taxes online, and shipping is often free. No wonder, then, that online shopping continues to grow even as the offline sort shrinks.
The shift in spending to the Internet is good news for companies like P&G that lack retail outlets of their own. But it is a big concern for bricks-and-mortar retailers, whose prices are often higher than those of e-tailers, since they must bear the extra expense of running stores. Happily, however, conventional retailers are in a better position to fight back than last year, when overstocking forced them to resort to ruinous discounting.
The most obvious response to the growth of e-tailing is for conventional retailers to redouble their own efforts online. The online arms of big retailers are performing well, on the whole. Retailers are also trying to make shopping seem fun and exciting to counteract the economic gloom. One common tactic is to set up "pop-up" stores, which appear for a short time before vanishing again, to foster a sense of novelty and urgency. Following the lead of many bricks-and-mortar outfits, eBay recently launched a pop-up in New York where customers could inspect items before ordering them.
Stores are also trying to lure customers by offering services that are not available online. Best Buy, a consumer-electronics retailer, has started selling music lessons along with its musical instruments. Lululemon Athletica, which sells sports clothes, offers free yoga classes. The idea is to bring people back to its shops regularly, increasing the likelihood that they will develop the habit of shopping there.
What is the main purpose for retailers to set up "pop-up" stores?
选项
A、To let customers inspect the quality of items.
B、To cut down the cost of running businesses.
C、To arouse customers’ curiosity to purchase goods.
D、To redouble their efforts on online sales.
答案
C
解析
细节题。 短文第四段倒数第二句指出One common tactic is to set up“pop-up”stores,which appear for a short time before vanishing again,to foster a senseof novelty and urgency.可知建立“pop-up”stores是为了增加顾客的新鲜感和购物紧迫感。故选C。
转载请注明原文地址:https://jikaoti.com/ti/m84FFFFM
0
大学英语四级
相关试题推荐
A、Itusuallyrequiresananalysisoffinancialdemand.B、Itiscomposedofresearchandgraduatetypes.C、Itsamountrangesfrom
Forthispart,youareallowed30minutestowriteashortessayentitledChangesinPeople’sDailyExpensesbasedonthestatis
ThefederalautomobileefficiencystandardsannouncedthisweekareanimportantsteponAmerica’spathtoalower-carbonandmo
Weallliketofeelneeded.Butnewresearchsuggestshavingasenseofpurposeisgoodforourhealth,too.Inastudyof7
Weallliketofeelneeded.Butnewresearchsuggestshavingasenseofpurposeisgoodforourhealth,too.Inastudyof7
Americansarenowsuper-sized,overweight,andfattyeven.ThisistrueofalmosttwothirdsofAmericanadults.Butwhatismor
Americansarenowsuper-sized,overweight,andfattyeven.ThisistrueofalmosttwothirdsofAmericanadults.Butwhatismor
Americansarenowsuper-sized,overweight,andfattyeven.ThisistrueofalmosttwothirdsofAmericanadults.Butwhatismor
随机试题
北京颐和园内的谐趣园、圆明园内的廓然大公(后来也称双鹤斋)均为仿()而建。
常用于尿糖等化学成分检测的防腐剂为
A.从肺尖到肺底B.从肝门至胰腺扫描完整C.从听眶线至鞍区上缘D.从起始扫描到肾脏中部E.从肾上极扫描到肾下极胸部CT扫描范围为
【背景资料】桌新建住宅群体工程,包含10栋装配式高层住宅,5栋现浇框架小高层公寓,1栋社区活动中心及地下车库,总建筑面积31.5万m2,开发商通过邀请招标确定甲公司为总承包施工单位。开工前,项目部综合工程设计、合同条件、现场场地分区移交、陆续开工等因素
市场风险各种类中最主要和最常见的利率风险形式是()。
下列各项不属于临时设施费的是()。
当学生尚未表现出对学习有适当的兴趣或动机之前,教师有必要推迟学习活动,先激发他们的学习兴趣或动机()。
Stillhappilytogether,MayerSolenandJoannOakescreditSenior-Netfor"introducing"themnotonlytoeachotherbutalsoto
乙从甲处购买了一辆拼装的汽车,但未投保任何机动车保险。某日,乙驾驶该车撞到丙,致丙受伤,花去医药费7000元。关于丙的医药费承担的说法,正确的是()
Iwasnot________curiousaboutGreek,Latin,mathematicsandtheotherknowledgerequiredbythestandardizationofthatday.
最新回复
(
0
)