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  3. If you’re looking for ways to improve your products or services, customers can be one of your most valuable sources of informati

If you’re looking for ways to improve your products or services, customers can be one of your most valuable sources of informati

admin2014-02-13  45
问题     If you’re looking for ways to improve your products or services, customers can be one of your most valuable sources of information and market research. So why not take it a step further and visit some of them?
    Ideally, you want to do this in person, so you may need to offer your customers something for their time. They may be pleased that you take their opinion seriously, and they may also enjoy getting a chance to help influence your products or services. If your customers are in different places, you could make such visits part of your business travel to get a wider range of responses.
    One expert recommends that you make your customers feel comfortable during the visits. You’re not trying to sell anything through these meetings, so plan to spend 80 percent of your time listening.
    Don’t try to lead your customer to give responses that you really want to hear. Instead, ask questions that focus on the customer’s experience, such as whether they got what they were hoping for and what they found difficult or enjoyable.
According to the expert, the way to make your customers comfortable during the visit is ______.
选项 A、to promise them the best price
B、to explain your sales plan to them
C、to spend most of your time listening
D、to tell them the advantages of your products
答案C
解析 推理判断题。本题询问根据专家的说法．拜访顾客时如何使他们感到舒服。第三段介绍专家的意见，专家说拜访时要使顾客感觉舒服，而拜访的目的是了解顾客的意见而不是推销，因此80％的时间需要用来聆听．因此C项(用大部分时间来聆听)是使顾客感觉舒服的办法。
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