首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the findings below on psychology of consumption. •Choose the best word to fill each gap from A. B. C or D on the oppo
•Read the findings below on psychology of consumption. •Choose the best word to fill each gap from A. B. C or D on the oppo
admin
2014-03-03
24
问题
•Read the findings below on psychology of consumption.
•Choose the best word to fill each gap from A. B. C or D on the opposite page.
•For each question 19-33, mark one letter(A, B, C or D).
Pricing and the Psychology of Consumption
Ask any executive how pricing policies influence the demand for a product or service, and you’ll get a confident, well-reasoned reply。Ask that same executive how pricing policies affect consumption—the extent to which customers use products or services that they’ve (19) for—and you’ll get a muted response at best. It is found that managers rarely, if ever, think about consumption when they (20) prices—and that be an (21) oversight.
For many executives, the idea that they should (22) consumers’ attention to the price that was paid for a product or service is counterintuitive. Companies have long (23) to mask the costs of their goods and services in order to boost sales. And rightly (24) —if a company fails to (25) theinitial sale, it won’t have to worry about consumption. To promote sales, health club managers encouragemembers to get the payment out of the (26) early;HMOs encourage automatic payroll deductions;and cruise lines bundle small, specific costs into a single, all-inclusive (27) .
However, executives may be discouraging consumption when they (28) those pricing practices. People are more (29) to consume a product when they are (30) of its cost—when they feel’out of pocket’. But (31) pricing practices such as advance sales, season tickets, and price bundling all serve to mask howmuch a buyer has (32) on a given product, decreasing the likelihood that the buyer will actually use it. And a customer who doesn’t use a product is unlikely to buy that product again. Executives who (33) those pricing tactics without considering their impact on consumption may be trading off long-term customer retention for shorf-term increases in sales.
选项
A、probable
B、likely
C、possible
D、sure
答案
B
解析
本题考查固定语法结构“sb. is 1ikely to do sth. ”,表示“某人可能做某事”。其他三个选项虽然与“likely”一词的语义接近,但不能构成这一固定结构。因此,B为正确选项。
转载请注明原文地址:https://jikaoti.com/ti/l2TYFFFM
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
—Youwillhearfivespeakerstalkingaboutbusinesstrips.—Foreachrecording,choosethereasonthespeakergivesforthetr
—Lookatthenotesbelow.—Youwillhearamantelephoningtoaskaboutarecenttrainingsession.NotesOutcomesof
Youwillhearanotherfiveshortpieces.Foreachpiecedecidewhatthespeakerisgoingtodonext.Writeoneletter(A-H)nextt
LookatformbelowYouwillhearaphoneinterviewSystemofcompany:(9)______system.Thepersonwhoapplysforthe
Forquestions18-22,choosetheopinionorintentionexpressedWriteoneletter(A-H)nexttothenumberoftherecording.Donot
Forquestions13-17,choosethepersonwhoisspeaking.Writeoneletter(A-H)nexttothenumberoftherecording.Donot
ThebasiccharacteristicofcountertradetransactionsisthatWhichofthefollowingstatementsaboutbartertradeisnotcorre
WhatdoPOPprojectsaimtodo?Somecompaniesareinvestinginplanningandresearchto
•Youwillhearfivespeakerstalkingaboutbusinesstrips.•Foreachrecording,choosethereasonthespeakergivesforthetr
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
随机试题
位于延髓的核团是
下列哪项是急性坏死型胰腺炎的特点
乳糖操纵子中编码β-半乳糖苷酶的基因是
关于子宫肌瘤下列哪项正确
根据我国《民事诉讼法》的规定,下列哪些案件的审理程序中公告是必经的程序?(2007—卷三—82,多)
当循环水量较小、工艺对冷却水温要求不严格,且场地开阔、环境允许时可采用(),而在大风、多沙地区不宜采用。
甲、乙、丙、丁四人通过建造师资格考试,并取得资格证书,打算申请注册,则()。
基于测验所做出的预测是否能被证实的效度验证属于
By1830theformerSpanishandPortuguesecolonieshadbecomeindependentnations.Theroughly20million【B1】______ofthesenati
Iftwocommunicatingentitiesareindifferenthostsconnectedbyanetwork,thereisariskthatPDUswillnotarriveintheord
最新回复
(
0
)