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  3. How to Cope With the Bookstore Crisis ? These are not easy times for booksellers. Borders, a big American one, ditched its b

How to Cope With the Bookstore Crisis ? These are not easy times for booksellers. Borders, a big American one, ditched its b

admin2013-07-08  10
问题                     How to Cope With the Bookstore Crisis ?
    These are not easy times for booksellers. Borders, a big American one, ditched its boss in January and has closed stores, but is still at risk of collapse, some analysts say. The British chain of the same name, which it once owned, failed last year. Barnes & Noble, the world’s biggest bookseller, appointed a new boss last month to help it confront the triple threat of the recession, increased competition and e-books.
    The struggles of booksellers can he explained in part by a surge in competition. More than half of book sales in America take place not in bookshops but at big retailers such as Wal-Mart and Target, which compete to peddle bestsellers at ever steeper discounts. Online retailers, too, are wreaking havoc. In 2009 Amazon sold 19 % of printed books in North America, reckons Credit Suisse, compared with Barnes Noble’s 17% and Borders’ 100%. By 2015, the bank estimates, Amazon will sell 28% .
    Booksellers are laboring to raise their profile online and win back the customers they have lost. Barnes & Noble’s online sales rose by 32% to $210 million in the quarter ending in January, compared with a year earlier. It has started selling its own reader, called the "Nook", and digital hooks to go with it.
    Will bookshops disappear completely, as music shops seem to be doing? Most are pinning their hopes on giving people more reasons to come inside. " Consumers will need some entity to help them make sense of the morass," says William Lynch, the new boss of Barnes & Noble, which plans to put a renewed emphasis on service, including advice on e-books. Many shops have started to offer free internet access to keep customers there longer and to enable them to download e-books. Other survival strategies include hosting book clubs or other community groups and selling a wider variety of goods, such as wrapping paper, jewellery, cards and toys.
    Independent bookshops face a particularly grave threat, because they are unable to match bigger rivals’ prices. Many are branching out by offering new services, such as creative-writing classes. BookPeople, a bookshop in Austin, Texas, runs a literary summer camp for around 450 children. Steve Bercu, the shop’s co-owner, says that independent booksellers can still thrive, provided they "reinvent themselves".
What is the main effort booksellers make to attract more readers?
选项 A、Making use of the internet.
B、Enlarging the size of shops.
C、Enriching book varieties.
D、Expanding their businesses.
答案A
解析 推理判断题。根据题干关键词effort，attract more readers定位到第三、四段。第三段第一句提到：Booksellers are laboring to raise their profile online and win back the customersthey have lost．为了赢回失去的顾客，各大书店正在提升自己在网上的认知度。并举了巴恩斯诺博的例子；同时第四段又提到一些书店的电子书和免费上网服务等。由此可知，书店的主要措施就是利用网络资源，故选[A]项。[B]项“扩大书店店面”和[C]项“丰富书目种类”文中均未提及；[D]项“扩大经营范围”，并非书店采取的主要措施。
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