首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
admin
2019-09-01
32
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors Off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation.
What do we learn about PepsiCo and Disney from the passage?
选项
A、Lindstrom was inspired by them to write a book.
B、They get marketing advice from Lindstrom.
C、Lindstrom helps them to go through hard times.
D、They attribute their success to Lindstrom.
答案
B
解析
原文该句两个破折号之间的including表明PepsiCo and Disney和其他某些《财富》500强公司一样聘请了Lindstrom作为它们的营销顾问(marketing consultant),因此,本题应选B。
转载请注明原文地址:https://jikaoti.com/ti/kR7FFFFM
0
大学英语四级
相关试题推荐
SecretsofGrade-AParentsA)WhenCareyGrahamstartedGradeOne,hegotaveryspecialteacher."Sherecognizedmypassion
A、Itwasstressful.B、Itwascolorful.C、Itwaspeaceful.D、Itwasboring.A题目询问作者过去的生活是怎样的。说话人说“过去我有一份压力很大的工作”,故选A。
A、Thinkabouthowtoconnectpeoplearoundtheworld.B、Toattractlargenumberofinternationaltalenttogether.C、Discusshow
AreBadEconomicTimesGoodforHealth?[A]Mostpeopleareworriedaboutthehealthoftheeconomy.Butdoestheeconomyalsoa
A、Employfewerstaff.B、Keepcustomerwaitlonger.C、Payattentiontoonlinesales.D、Chargemoreshippingfees.C四个选项与新闻中的几条商家策
A、Babies.B、Oldmen.C、Youngmen.D、Doctors.B
YoungWorkersPushEmployersforWiderWebAccess[A]RyanTracythoughthe’denteredtheDarkAgeswhenhegraduatedcollegean
A、Twoweeks.B、Lessthantwoweeks.C、Twotothreeweeks.D、Morethanthreeweeks.C女士问要完成一项投诉调查需要多长时间,男士回答说需要两到三周,故选C。
A、Toridetoworkfromhome.B、Tofindaplacetoparkhisbike.C、Toworkfor10hours.D、Towarmuphiscars.A短文开头说,“我的丈夫布鲁斯不
随机试题
简述教师如何引导学生做好学习档案袋。
Clearlyifwearetoparticipleinthesocietyinwhichwelivewemustcommunicatewithotherpeople.Agreatdealofcommunica
根据《行政处罚法》的规定,下列选项中哪些不属于应当依法从轻或者减轻行政处罚的情形?()
某施工企业项目经理在组织现场施工中,为了赶工期,违反了施工安全管理条例的有关规定,出现了安全事故,造成2人死亡,则政府主管部门主要追究该项目经理的()。
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性。()
我国学校的各班级中,一个班通常被分为几个学习小组,班级中有班委,有小组长,不同的学科有相应的科代表。这表明()。
肖像权是公民对肖像的制作权和使用权。肖像权的主要内容包括:①公民有权拥有自己的肖像。②公民有权同意他人无偿或者有偿使用自己的肖像。③未经本人同意,任何人不得以营利为目的使用他人的肖像。④公民有权禁止他人非法毁损、恶意玷污自己的肖像。根据上述定义,下
马克思曾说:社会不是以法律为基础,那是法学家的幻想。相反,法律应该以社会为基础。法律应该是社会共同的,由一定的物质生产方式所产生的利益需要的表现,而不是单个人的恣意横行。根据这段话所表达的马克思主义法学原理,下列哪一选项是正确的?()
Specialisationcanbeseenasaresponsetotheproblemofanincreasingaccumulationofscientificknowledge.Bysplittingupt
Internethaslongbeenthefocusofresearch.Recently,alargestudy【C1】_____thatotherwisehealthyteenagersaremuchmore【C2】
最新回复
(
0
)