首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are notoriously aggressive. Some even
Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are notoriously aggressive. Some even
admin
2015-01-31
27
问题
Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are notoriously aggressive. Some even start queuing outside stores before dawn to be the first to lay their hands on heavily discounted merchandise. Despite the frenzy at many stores, however, the recession appears to have accelerated the pace at which shoppers are abandoning bricks and mortar(传统实体商场)in favor of online retailers—e-tailers. So this year Black Friday(so named because it is supposed to put shops into profit for the year)also marks the start of many conventional retailers’ attempts to regain the initiative.
E-commerce holds particular appeal in straitened times as it enables people to compare prices across retailers quickly and easily. Buyers can sometimes avoid local sales taxes online, and shipping is often free. No wonder, then, that online shopping continues to grow even as the offline sort shrinks.
The shift in spending to the Internet is good news for companies like P&G that lack retail outlets of their own. But it is a big concern for bricks-and-mortar retailers, whose prices are often higher than those of e-tailers, since they must bear the extra expense of running stores. Happily, however, conventional retailers are in a better position to fight back than last year, when overstocking forced them to resort to ruinous discounting.
The most obvious response to the growth of e-tailing is for conventional retailers to redouble their own efforts online. The online arms of big retailers are performing well, on the whole. Retailers are also trying to make shopping seem fun and exciting to counteract the economic gloom. One common tactic is to set up "pop-up" stores, which appear for a short time before vanishing again, to foster a sense of novelty and urgency. Following the lead of many bricks-and-mortar outfits, eBay recently launched a pop-up in New York where customers could inspect items before ordering them.
Stores are also trying to lure customers by offering services that are not available online. Best Buy, a consumer-electronics retailer, has started selling music lessons along with its musical instruments. Lululemon Athletica, which sells sports clothes, offers free yoga classes. The idea is to bring people back to its shops regularly, increasing the likelihood that they will develop the habit of shopping there.
What is the main purpose for retailers to set up "pop-up" stores?
选项
A、To let customers inspect the quality of items.
B、To cut down the cost of running businesses.
C、To arouse customers’ curiosity to purchase goods.
D、To redouble their efforts on online sales.
答案
C
解析
细节题。 短文第四段倒数第二句指出One common tactic is to set up“pop-up”stores,which appear for a short time before vanishing again,to foster a senseof novelty and urgency.可知建立“pop-up”stores是为了增加顾客的新鲜感和购物紧迫感。故选C。
转载请注明原文地址:https://jikaoti.com/ti/jV4FFFFM
0
大学英语四级
相关试题推荐
Alotofpeopleinstinctivelybelieve—withoutreallyknowing—thatpoorreadersarenotespeciallysmart.Anewstudybyres
Peoplewhosejobsrequirethemtositforlongperiodsoftimesufferasmuchfrombackpainaspeoplewholiftalldaylong.
ShoppersonBlackFriday,thetraditionalstartoftheholidayshoppingseasoninAmerica,arenotoriously(声名狼藉地)aggressive.Som
ShoppersonBlackFriday,thetraditionalstartoftheholidayshoppingseasoninAmerica,arenotoriously(声名狼藉地)aggressive.Som
Theinnervoiceofpeoplewhoappearunconsciouscannowbeheard.Forthefirsttime,researchershavestruckupaconversation
ABriefHistoryofOnlineShoppingA)WhenAmazon.comopenedforbusiness15yearsago,itwasnothingmorethanafewpeoplepac
A、Fromtheirchildhood.B、Duringtheiremployment.C、Whentheygetastablejob.D、Aftertheygraduatefromuniversity.A短文提到,从根
Americanshavelongpridedthemselvesasbeingpartofanoptimisticsociety.ButanewresearchdescribesAmericansaspessimis
Americanshavelongpridedthemselvesasbeingpartofanoptimisticsociety.ButanewresearchdescribesAmericansaspessimis
Americanshavelongpridedthemselvesasbeingpartofanoptimisticsociety.ButanewresearchdescribesAmericansaspessimis
随机试题
下面是一个Applet程序,其功能是有2个按钮,分别为First和Second,以及一个Labe1构件。要求点击First时则能在Labe1中显示出Command:First,而点击Second时则能显示出Command:Second,要求只能使用重载一
HowtoCreateaPositiveMindsetIntroduction.ahealthylifestyleboostsyourmoodandincreases【T1】________.a
延髓是维持生命活动的基本中枢。()
以下关于综合成本分析方法的表述中,正确的是()。【2005年考试真题】
施工成本分析常用的方法包括( )。
墙面装饰装修工程按材料和施工方法的不同可以分为( )几类。
下列关于组合资产模型监测商业银行组合风险的说法,正确的是()。
主张运用财政支出、税收、债务等作为调节经济重要工具的预算政策是()。
真实的历史事实及其史料依据,是历史叙事的基本要素。历史学的任务不仅是考证历史事实,还应该完整地还原出历史人物、历史事件和历史过程的面貌。为此,历史研究者需要把各种历史事实加以联结和组合。而主张后现代主义史学理论的学者认为,历史研究者可以在不违反学科规范的前
Ambitionisacharacteristicofallsuccessfulbusinessmen.
最新回复
(
0
)