首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The most noticeable trend among today’s media companies is vertical integration -- an attempt to control several related aspects
The most noticeable trend among today’s media companies is vertical integration -- an attempt to control several related aspects
admin
2009-08-19
28
问题
The most noticeable trend among today’s media companies is vertical integration -- an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions. The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year -- ABC and NBC.
Media acquisitions have skyrocketed since 1980 for two reasons. The first is that most big corporations today are publicly-traded companies, which means that their stock is traded on one of the nation stock exchanges. This makes acquisitions relatively easier.
A media company that wants to buy a publicly-owned company can buy that company’s stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also are required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products. The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited.
选项
A、They both belong to Rupert Murdoch.
B、They are both big American media corporations.
C、They are both outlet of differing viewpoints and innovative ideas.
D、They both own several different but related media businesses.
答案
D
解析
首段首句是本段的中心句,以Time Warner和Matsushita为例正是为了说明传媒公司向纵向联合发展,都拥有几项不同但相关的媒体业务,故[D]为答案。
转载请注明原文地址:https://jikaoti.com/ti/jA0MFFFM
0
大学英语六级
相关试题推荐
A—collectiveactionI—psychologicalsupportB—competitoranalysisJ—performance-relatedpayC—corporaterestructuringK—paysecr
Thispartistotestyourabilitytodopracticalwriting.YouarerequiredtowriteaLetterofThanks,accordingtothefollow
TherearesomeproblemareasforinternationalstudentsandimmigrantsstudyingintheUnitedStates.Makingfriendsisachalle
A、Fromthebankheisworkingfor.B、Fromhisfriends.C、Fromanotherbank.D、Fromhisoffice.C根据文中男士的回答“I’llborrowsomemoney
It’shightimethegovernment______somemeasurestoraisepeople’sawarenessofenvironmentalprotection.
A、Themanlikestheclassicalartinahigherdegree.B、Themanlikespopmusicbetter.C、Themanlikesneithermodernnorclass
A、Bookataxi.B、Reservearoom.C、Orderbreakfastforhim.D、Keepthingsforhisfriend.D题干问男士让女士做什么。根据对话内容可知,男士询问女士能否帮他保管朋友的
说明:假设你是王亮,请用下面提供的信息写一封自荐信。时间:3月12日。内容:1.写信原因:在网上看到TotalTrade公司招聘销售经理;2.自我介绍:营销专业大学毕业,擅长与人沟通等;3.自我推荐:简要介绍自己的才能、经验以及对公司的了
Allofthemareastonished,becausesuchathinghasnever(hear)______ofbefore.
随机试题
从企业整体层面管理内部资源的系统称为()
气候因素、大气CO2浓度、土壤pH值、营养状况、空间体积及污染物等是对种群数量影响的_______因素。
关于原发性甲亢,下列哪项不恰当
降钙素的主要靶器官是
羊水中含量最多的有机物是
关于书写护理病历的意义,下列哪项不准确
下图化学结构所表示的药物是()
在投资偏差的各类原因中,因增加内容而造成的投资偏差属于()。
一般资料:求助者,男性,18岁,战士。案例介绍:求助者自诉,在汶川5.12地震抗震救灾中,他们的任务就是掩埋尸体,当时的情境很恐怖,他咬紧牙关,不能让战友们说成是胆小鬼,坚持完成任务中突然晕倒。他醒来时,发现自己躺在野战医院里,想哭但又哭不出来。从
TheFoodandDragAdministrationsaidonWednesdaythatitistryingtotrackdownasmanyas386pigletsthatmayhavebeengen
最新回复
(
0
)