首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importa
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importa
admin
2015-05-24
22
问题
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importance and perhaps to decide the race. Something else has happened. Britain’s first television debate, on April 15th, was followed by a ten-point swing to the Liberal Democrats. The debate and its aftermath dominated political news for several days and has transformed the race. It is a triumph for old media.
There were signs even before the debate that new media were not living up to expectations. A survey carried out during the first week in April by the National Endowment for Science, Technology and the Arts (NESTA) found that 79% of Britons could not recall seeing any online electioneering—not even an e-mail. The organization concluded that politicians were failing to take advantage of new media’s huge potential to engage with voters. Perhaps. Or perhaps this is to confuse novelty with importance. For several reasons, traditional media are rather good at delivering political messages.
The first television debate, on ITV, was watched by 9.4m Britons. That works out to 37% of the prime-time audience—better than the share of Americans who watched the first round between John McCain and Barack Obama in 2008. Television is the only technology that can reach so many people in a single day. But others are not far behind. Although their circulation has declined, newspapers still reach large audiences. The Sun, which supports the Conservatives, is read by 8m people each day. Bycomparison, much-touted social media like Twitter are so niche as to be almost invisible.
And old media take up a big proportion of people’s leisure time. Each televised debate lasts for 90 minutes. The average reader spends 40 minutes with his daily newspaper and an hour with the Saturday and Sunday papers. It takes just seconds to read an e-mail or a politician’s tweet. One must make some heroic assumptions about the appeal of digital media to think they influence people as much as traditional outlets.
Unlike the internet, newspapers and television tilt towards the old, with fully 47% of the audience for the first debate being aged 55 or older. Advertisers are less keen to reach the old than the young, which is one reason newspapers are losing money. But an aged audience is precisely what politicians want. The old are much more likely to vote than the young. Of course, the television debates have been circulated through tweets and e-mails, just as they have been dissected by newspapers. New media are handy for firing up committed supporters, too. But when it comes to reaching the voters who matter, the old technologies are still the best.
In the opening paragraph, the author introduces his topic by
选项
A、posing a contrast.
B、explaining a phenomenon.
C、making a analogy.
D、citing an example.
答案
A
解析
写作手法题。根据题干定位到第一段。首段中先说新媒体刚开始备受期待,荐讲到电视辩论却带来意外的好效果,通过对比的手法引出旧媒体在大选中发挥更大作用的观点。故A项为答案。
转载请注明原文地址:https://jikaoti.com/ti/idFRFFFM
0
考研英语一
相关试题推荐
Indiahasaboutabillionpeopleandadozenmajorlanguagesofitsown.Onelanguage,andonlyone,isunderstood-bytheelite-
Asoneofararegroupofeconomistswhobelievethat"manufacturingmatters"forthehealthoftheAmericaneconomy,Iwashear
Britainhasoneofthebiggestonlineeconomies.Itsresearchersinventedboththewebandthecomputer.IthastheEnglishlang
Britainhasoneofthebiggestonlineeconomies.Itsresearchersinventedboththewebandthecomputer.IthastheEnglishlang
Inhisnewbook,GoingSolo,NewYorkUniversitysociologistEricKlinenbergarguesthatwe’repoisedtobecomeanationdominat
ThePewFoundationdiscoveredinarecent【C1】______thattensionsoverinequalityinwealthnow【C2】______tensionsoverraceandi
TheAdvantageofEducationofSpecialAreaSchoolinWashingtonD.C.ComingtoWashington,ittooktimetoseethedifferenc
NetworkSafetyAHousecommitteeisreopeningitsinvestigationofInternetservicesthatletcomputerusersdistributemusi
Acidification,warming,thedestructionofcoralreefs:thebiggestproblemsfacingtheseaareasvast,deepandseeminglyintr
Brothersandsistersfight,butwhenthebickeringevolvesintophysicaloremotionalabuse,it’sbullying.Ordinaryargumentso
随机试题
从治适应于
有关焦点极限分辨率的叙述,错误的是
国内引起新生儿溶血病最常见的原因是()。
滑坡变形监测1)滑坡体介绍××滑坡体位于长江左岸,前缘高程139m,后缘高程400m,滑坡面积约30万m2。1954年该滑坡临江地带200m高程以下部分曾崩滑入江,之后每遇特大暴雨即有崩滑迹象。2002年以来,滑体300~400m高程地段出现多条横向裂
下列地区中,属于国家层面限制开发的农产品主产区的是()。
对教师的考核应当()①客观、公正、准确②充分听取教师本人的意见③充分听取其他教师的意见④充分听取学生的意见
学生心理健康教育中的心理评估,指依据用心理学方法和技术搜集得来的资料,对学生的心理特征与行为表现进行评鉴,以确定其性质和水平并进行________的过程。
袁世凯洪宪帝制失败的根本原因是()。
EconomicReforminChinaMoreUSsinologistshaveexpressedconfidenceinChina’seconomicreformandtheprospectsforChi
WhowontheWorldCupfootballgame?WhathappenedattheUnitedNations?Howdidthecriticslikethenewplay?【C1】______aneve
最新回复
(
0
)