2. 考研
  3. Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to p

Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to p

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问题     Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1)_____ a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2)_____ promotion. By going online, companies can communicate instantly and directly with prospective customers. (3)_____ on the World Wide Web includes advertising, sponsorships, and sales promotions (4)_____ sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5)_____ $300 million.
    Effective online marketers don’t (6)_____ transfer hard-copy ads to cyberspace. (7)_____ sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8)_____ visits to their sites and to create and (9)_____ customer loyalty, companies change information frequently and provide many opportunities for (10)_____.
    A prototype for excellent (11)_____ promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12)_____ they will find no traditional ads. (13)_____ subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14)_____. Sega of America, maker of computer games and hardware, uses its Web site for a (15)_____ of different promotions, such as (16)_____ new game characters to the public and supplying Web surfers the opportunity to (17)_____ games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18)_____ increasing site visits by 15 percent. Online (19)_____ in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20)_____ and helped the company know its customers better.

选项 A、thereby
B、though
C、nonetheless
D、hereafter
答案A
解析 语篇连贯。根据语篇，该空前后是因果关系，因此选thereby。thereby是正式英语，意为"由此，因此"。hereafter也是正式英语，通常用在法律文件中，意为"自此以后"。该句意为：为提高人们对其网页的兴趣，世嘉在网景公司的网页上买下了一条标题广告，因而访问率提高了15%。
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考研英语一

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