2. 考研
  3. Where would modern society be without advertising? Individual advertisers might think they are just trying to sell a 【B1】 ______

Where would modern society be without advertising? Individual advertisers might think they are just trying to sell a 【B1】 ______

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问题     Where would modern society be without advertising? Individual advertisers might think they are just trying to sell a 【B1】 ________  product but advertising as a whole sells us an entire lifestyle. If it weren’t for advertising the 【B2】 ________  of society would be quite different. The economy, for instance, would be 【B3】 ________  into a crisis without the advertisers. All the publicity that 【B4】 ________  our desire for limitless consumption would be gone.
    As John Berger observed in his book " Ways of Seeing" , all advertising conveys the same simple message; my life will be richer, more【B5】 ________ once I make the next crucial purchase. Adverts persuade us with their images of others who have apparently been transformed and are, as a result,【B6】 ________ The purpose is to make us【B7】 ________  dissatisfied with our life—not with the life of society, just with our individual life. We are supposed to imagine ourselves utterly transformed after purchasing an object of envy.
    The【B8】 ________ of this social envy is a necessary condition if advertising is to have any 9 on us whatsoever. Only if we have got into the habit of comparing ourselves with others and finding ourselves lacking, will we【B9】 ________  the power of advertising.
    While 【B11】 ________  the flames of our envy, advertising keeps us 【B12】 ________  with ourselves, our houses, our cars, our holidays and the endless line of new electronic gadgets that suddenly seem【B13】 ________  Tensions in society and problems in the rest of the world, if attended to at all, quickly fade into the background. They are certainly nothing to get particularly worked up about.
    Furthermore,【B14】 ________ the holy rituals of shopping (people get dressed up now to go shopping in the way that they only used to get dressed up when they went to church) , advertising is one of the ways in which we are quietly【B15】 ________ that our society is the best of all possible worlds, or at least so good that it is not worth【B16】 ________ for any fundamental changes. Advertisers【B17】 ________  tell us to get out and do some shopping, and the idea that the shelves of the shops are full of the latest products is indeed one of the most effective ways in which contemporary society gets its 【B18】 ________.  
    People like John Berger are not entirely【B19】 ________ about the impact that advertising and shopping have on the value of political freedom. Freedom is supposed to be the highest value in our societies, but in this age, freedom is all too readily【B20】 ________ with the freedom to choose between Pepsi and Coke, McDonald’s and Kentucky Fried Chicken, Toyota and Ford. And people lose interest in various freedoms and participating in the process of making social progress.
【B16】
选项 A、campaigning
B、prioritizing
C、advertising
D、exclaiming
答案A
解析 词义辨析题。选项的意思分别为[A]“参加运动”；[B]“把……放在优先位置”；[C]“做广告”；[D]“大声呼喊”。It’s not worth doing sth.这个结构表示“做……是不值得的”，而且空格处所在的部分是结果状语从句，“广告使我们默默地相信我们的社会是最好的世界，或者至少很好，以至于没有必要 ________ 任何根本性的改变”，campaign一词尤指“为达到政治或社会目的而进行一系列有计划的活动”，例如：She spent her life campaigning for women’s rights.“她毕生致力于女权运动。”因此答案应该选[A]。
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