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  3. One of the strangest things about dispute over advertising is that the greater the fuss the much of a mystery the industry itsel

One of the strangest things about dispute over advertising is that the greater the fuss the much of a mystery the industry itsel

admin2011-01-08  35
问题     One of the strangest things about dispute over advertising is that the greater the fuss the much of a mystery the industry itself seems to become. Advertising is a passionate area. It seems to affect those who attack it and those who defend it in remarkable similar ways. Before long both are exhibiting the same compulsive urge to overstate their case to that it is difficult to believe that the critics and the defenders of advertising are even arguing for the same thing. But just as it seemed sensible for us to regard advertising without go to either extreme, so it also seemed logical to try and find as cold-bloodedly as if we could, what advertising in the Britain of the sixties really was.
    We knew that they consumed around $950 million a year, or roughly 2 percent of the national income. We knew that it employed something over 200,000 individuals, the majority of which were paid salaries considerably above the national average. And we knew that it was supposedly run in accordance certain rather vague and often complex rules and professional orders.
    Therefore once we tried finding out exactly what all this money went on, what these highly paid individuals did for it (and with it), and how the rules and orders influenced them, a curious thing happened. This strange animal called advertising, so disliked by its supporters and so beloved by its defenders, began to disappear. In its place were advertising men and advertising agencies—all working in different ways and to different rules and all showed quite startling differences of competence, taste and effectiveness.
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答案Therefore→But
解析 逻辑错误。前一段指出广告业营业额巨大，从业人员很多，薪酬也远远高于平均值。而其经营需要遵循一定的规则，这些规定有些模糊，很复杂，但很专业。接着本句提出“出现了怪现象”，两者之间无因果关系。从下文中的began to disappear可看出，这与前段广告市场的繁荣景象构成对比，故为转折关系。
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