首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
admin
2016-08-25
32
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors Off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation.
What do we learn about PepsiCo and Disney from the passage?
选项
A、Lindstrom was inspired by them to write a book.
B、They get marketing advice from Lindstrom.
C、Lindstrom helps them to go through hard times.
D、They attribute their success to Lindstrom.
答案
B
解析
原文该句两个破折号之间的including表明PepsiCo and Disney和其他某些《财富》500强公司一样聘请了Lindstrom作为它们的营销顾问(marketing consultant),因此,本题应选B。
转载请注明原文地址:https://jikaoti.com/ti/gmpFFFFM
0
大学英语四级
相关试题推荐
ProtestsattheuseofanimalsinresearchhavetakenanewandfearfulcharacterinBritainwithattemptedmurderoftwoBritis
Keepinghealthyrequiresaconsciouseffort.Youmakechoicesaboutthefoodsyoueat,just【C1】______youmakechoicesaboutgett
Differentthingsusuallystandfordifferentfeelings.Red,forexample,isthecoloroffire,heat,bloodandlife.Peoplesay
Housingofficialssaythatlatelytheyarenoticingsomethingdifferent:studentsseemtolackthewill,andskill,toaddresst
Overthepastdecade,theenvironmentalmovementhasexplodedontothemindofmainstreamconsumers,afactnotlostonmarketer
Writeashortessaybasedonthepieturebelow.YoushouldstartyouressaywithabriefaccountofStudyinginCollegesorthro
景德镇,中国瓷都(ceramicmetropolis),是世界瓷器艺术花园的耀眼明珠。它位于长江南部,是江南一个有活力的(powerful)城镇。它制造瓷器(porcelain)的历史有1700多年,已经形成了丰富的瓷器文化传统。稀有的瓷器文物(cera
A、Itisasignofhumanintelligence.B、Itimproveswithconstantpractice.C、Itissomethingwearebornwith.D、Itvariesfrom
A、Morethan14,000acres.B、Lessthan14,000acres.C、About14,000acres.D、Morethan1,400acres.A细节题。短文里提到自然保护协会已经保护了超过14000英
Veryfewpeoplecangetacollegedegreebefore11,butMichaelwasan【B1】______.Hestartedhighschoolwhenhewas5,finishin
随机试题
文艺复兴在思想上直接批判了以罗马教会为代表的封建制度,其提出的进步思想不包括()
女,28岁,右下腹痛、腹泻伴关节酸痛、低热半年,查体心肺正常,腹软,右下腹触及可疑肿块,X线钡餐检查显示回盲部有钡影跳跃征象,最可能的诊断是
p.c.的含义是
血清脂蛋白电泳中的前-β脂蛋白是指
患者,女,33岁。产后小便频数,气短懒言,小腹下坠,舌淡,苔薄白,脉缓弱。其中医治法是
下图为可停放60辆小汽车的停车场,其中哪一个汽车疏散出口的布置是正确的?(注:汽车疏散出口宽度单位为m)[2000年第41题]
法定解释应严格按照法定解释权限进行,任何部门都不能超越权限进行解释,因此法定解释具有()。(2011年)
讲授法的优点表现在()。
刘某在改建自己祖屋时,超出规划许可证的范围进行施工。邻居张某向区规划局投诉,认为刘某的施工影响了他家的通风和采光。规划局在核实后作出了责令停止施工的决定。但刘某未予理睬,继续施工。区政府接到规划局的报告后,依照《城乡规划法》的规定,责成区行政执法局立即查封
经过了几千年缓慢的各代人都几乎觉察不到的发展之后,城市正在突然迅速地向四面八方扩展开来。中国现在的城市人口每年以7%的速度在增长,而在大城市里则达到每年增长10%。仅举一个可以看得见的城市加速扩展的例子,上海目前每小时要增加十栋楼房和一百平方米的马路,且这
最新回复
(
0
)