首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Customer Targeting Finding and keeping loyal and profitable customers is essential. The route to long-term success is to fin
Customer Targeting Finding and keeping loyal and profitable customers is essential. The route to long-term success is to fin
admin
2016-06-30
36
问题
Customer Targeting
Finding and keeping loyal and profitable customers is essential. The route to long-term success is to find loyal customers who represent a close strategic fit with the company and are also likely to be profitable. Rather than trying to meet the needs of a larger group of people, managers work to attract and keep the right customers. Loyalty-based strategies yield spectacular results for some companies.
MBNA, a credit card company, targets specific affinity groups whose members have above-average earning: sports clubs, universities and associations. The company produced Visas and Mastercards for 4,300 such groups, usually with personal logos. MBNA’s strategy is hitting the bull’s eye: the average balance held by its cardholders is three times the national average.
Technology is creating unprecedented opportunities to build a loyal consumer base by customising products. Levi-Strauss offers its Personal Pair outlets for women who want a perfectly fitting pair of jeans. A computer picks out exactly the right size and sends the woman’s specifications to the factory. For an added $ 10 fee, her made-to-measure jeans arrive a few days later.
The success of MBNA demonstrates that finding the right customers, especially profitable ones, is crucial to business development.
选项
A、Right
B、Wrong
C、Doesn’t say
答案
A
解析
该题干是对原文内容的引申。文中信息点“MBNA’s strategy is hitting the bull’s eye:the average balance held by itscardholders is three times the national average.”指出:MBNA公司的战略抓住了问题的关键,该公司信用卡持有人的帐户平均结余是全国平均水平的三倍。由此句与前文中关于恰当客户的论述可见,该公司正是因为找到经济基础雄厚的客户群而取得成功的。而题干意为:MBNA公司的成功表明找到恰当的客户,尤其是在其身上有利可图的客户,对商业发展至关重要。这与原文意思一致,故答案为A。
转载请注明原文地址:https://jikaoti.com/ti/frkYFFFM
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
ATheBusinessCommunicatorConferenceisdesignedforallPersonalAssistantsandPrivateSecretarieswhowanttoimprovetheir
Readthenewsitembelowaboutacompanythatrunshealthandfitnessclubs.ChoosethebestwordtofilleachgapfromA,B,C
Readthearticlebelowabouttheneedforlanguagetrainingintheinternationalmarketplaceandthequestionsontheoppositep
ReadthearticlebelowaboutamanufacturingcompanycalledLebrun.Inmostofthelines(34-45),thereisoneextraword.Iteit
•Readthefindingsbelowonpsychologyofconsumption.•ChoosethebestwordtofilleachgapfromA.B.CorDontheoppo
•Readthefindingsbelowonpsychologyofconsumption.•ChoosethebestwordtofilleachgapfromA.B.CorDontheoppo
•Readthearticlebelowaboutsuggestionsforeffectivemeetingsandthefollowingquestions.•Foreachquestion(13-18),marko
Thecompanyismostworriedabouthow______.Whenputtingacallthrough,staffshouldalways______.
●Lookatthepassagebelow.●Someinformationismissing.●Youwillhearawomantalkingaboutshoesprices.●Foreachquest
Whichroomdidthemantakefinally?WhyisMrMounabletomeetMrBrown?
随机试题
王国维在《人间词话》中提出了______说。()
同种异体器官移植中效果最好的是
尿道炎症患者尿液细胞学检查常可见
多囊卵巢综合征预防子宫内膜癌的方法有
慢性阻塞性肺气肿的病因及发病机制,不正确的是
犬前列腺纤维型肥大是由于_______分泌过剩引起的()。
风湿热患者,若无心脏受累,一般恢复到正常活动量需要的时间为
宪法对于一个国家的法制建设具有统领作用,其重要意义不言而喻。每年的12月4日是我国的“国家宪法日”,各类宣传宪法知识的活动应接不暇。我国现代历史上首部宪法的颁布时间为()。
简述具有场依存型认知风格的人的认知特点。
Menaremuch"smarter"thanwomenwhenitcomestoshopping,accordingtoasurveyof1,000peoplewhichfoundthat42%ofmena
最新回复
(
0
)