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Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising

admin2013-11-29  71
问题     Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the Internet. Newspapers like the San Francisco Chronicle were chronicling their own doom. America’s Federal trade commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them? It will hold another meeting soon. But the discussions now seem out of date.
    In much of the world there is little sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled corner of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.
    It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 12,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.
    Newspapers are becoming more balanced business, which a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Development(OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
    The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.
What can be inferred from the last paragraph about the current newspaper business?
选项 A、Distinctiveness is an essential feature of newspapers.
B、Completeness is to blame for the failure of newspapers.
C、Foreign bureaus play a crucial role in the newspaper business.
D、Readers have lost their interest in car and film reviews.
答案A
解析 本题信息点是the current newspaper business。我们来到文章最后一段，先逐句理解字面意思，然后整理各相关信息，最后与本题的各选项对照，并做出选择。第一句是The whirlwind that swept through newsrooms harmed everybody,but much of the damage has been concentrated in areas where newspapers are least distinctive，大意为：这次报业危机对大家都不好，但是损害主要体现在那些最没有特色的领域；第二句是Car and film reviewers have gone，大意为：汽车和影评(栏目)没有了；第三旬是So have science and general business reporters，大意为：科学和一般商业报道也没有了；第四句是Foreign bureaus have been savagely cut off．，大意为：驻外办事处严重削减；第五句是Newspapers are less complete as a result，大意为：因而报纸内容更不完全；最后一句是But completeness is no longer a virtue in the newspaper business，大意为：但是完全性不再是报业的优势。接下来我们把各句内容与本题选项逐一比对，由此可见选项A符合第一句的内容，为本题答案。
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