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  3. Amazon said it will cut prices on a range of popular goods as it completes its acquisition of Whole Foods, sending shares of riv

Amazon said it will cut prices on a range of popular goods as it completes its acquisition of Whole Foods, sending shares of riv

admin2018-03-26  19
问题    Amazon said it will cut prices on a range of popular goods as it completes its acquisition of Whole Foods, sending shares of rival grocers tumbling(跌倒，暴跌)on fears that brutal market share battles will intensify.
   Amazon’s $ 13. 7 billion purchase of Whole Foods, which will be completed on Monday, has been hanging over a brick-and-mortar(有实体的)retail sector unsure of how to respond to the world’s biggest online retailer. Shares of Kroger, the biggest United States supermarket operator, closed down 8 percent, while Wal-Mart, the biggest US food seller, closed down 2 percent.
   Amazon said it will start selling Whole Foods brand products on its website, a move that sent down shares of packaged food sellers, including Kellogg. Amazon also said members of its $ 99-per-year Prime shopping club would eventually be rolled into Whole Foods’ customer rewards program and be eligible for special offers and discounts. " There was never any doubt that Amazon would lower prices, and even offer further discounts in-store to Prime members," said Baird Equity Research analyst Colin Sebastian.
   Starting on Monday, Amazon will cut prices on organic grocery staples such as bananas, avocados, brown eggs, farmed salmon and tilapia, baby kale and lettuce, some apples, butter, and other products. Lowering prices could stem defections by price-sensitive Whole Foods shoppers and help the grocer shed its "Whole Paycheck" reputation for high prices that are generally 15 to 25 percent above rivals. It could also bring in new consumers who can then be urged to shop for food and other products online.
   The planned price cuts would have been a tough sell to Whole Foods’ investors, who had grown used to fat profits from the upscale chain, but are more in line with Amazon’s broader strategy of sacrificing short-term profit for long-term market dominance. Amazon’s willingness to take lower profit margins ups the ante(赌注)in the increasingly costly grocery price war.
   Adding Whole Foods benefits should help Amazon attract more shoppers to its successful Prime scheme, which features two-day shipping for eligible purchases and unlimited streaming of movies and TV shows. Amazon has more than 60 million Prime members, according to analyst estimates. Whole Foods has rolled out a loyalty program at its smaller, lower-priced 365 by Whole Foods chain, which offers members 10 percent off more than 100 items in the stores. The program is still being tested in the main Whole Foods chain.
   Beyond that, some Whole Foods stores will get Amazon Lockers, where customers can receive online orders and make returns. John Mackey will remain chief executive of Whole Foods and the company will operate as a subsidiary and continue to be headquartered in Austin, Texas, the companies said on Thursday.
What can we learn about "Whole Foods"?
选项 A、It is purchased by Amazon at a high price.
B、It threatens the profits of the physical stores.
C、It mainly sells high-quality products online.
D、It is one of the biggest packaged food sellers.
答案A
解析 事实细节题。本题考查与全食超市相关的信息。由第二段第一句可知，亚马逊将于周一完成对全食超市的收购，斥资高达137亿美元，可见这次的收购金额巨大，故A)为答案。B)“它威胁到实体商店的利润”是对原文第二段第一句后半部分的曲解，原文提到亚马逊的收购举措令传统实体店感到不安，而不是说全食超市，故排除；C)“它主要在线销售高品质产品”，原文第三段首句提到亚马逊将在线销售全食超市的品牌产品，至于全食超市自己的销售渠道和主要产品，原文并未明示，故排除；D)“它是最大的包装食品销售商之一”，原文第三段第一句提到亚马逊在线销售全食超市的品牌商品将影响大的包装食品销售商，而并非说全食超市是包装食品销售商，故排除。
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