首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
admin
2015-01-31
26
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’ s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors off all the rest—both in terms of interest and positive feelings—was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation.
It is pointed out by Lindstrom that advertisers should______.
选项
A、rely more on neuromarketing
B、rely less on slogans
C、rely less on sign effect
D、rely more on everyday sounds
答案
D
解析
细节题。根据第三段最后两句话Historically,ads have relied…largelyignoring everyday sounds…Weave this stuff into an ad campaign,and we may bepowerlessto resistit.可知,Lindstrom认为日常声音不能被忽视,应该运用到广告中去。
转载请注明原文地址:https://jikaoti.com/ti/bl4FFFFM
0
大学英语四级
相关试题推荐
Byimposingstrictrulesaboutalcohol,parentscanreducetheirkids’impulsestodrink,accordingtoanewstudy.【C1】_____
Byimposingstrictrulesaboutalcohol,parentscanreducetheirkids’impulsestodrink,accordingtoanewstudy.【C1】_____
Byimposingstrictrulesaboutalcohol,parentscanreducetheirkids’impulsestodrink,accordingtoanewstudy.【C1】_____
A、Thewomanshouldspendmoretimeonexercise.B、Thewomanshouldtryotherwaystoloseweight.C、Thewomanshoulddomoreexe
FormanyAmericans,summerisatimetoputonswimwearandspendtimeattheseaoralake.Butbeforegoinganywhere,theyma
A、Atabookstore.B、Atalibrary.C、Onthetelephone.D、Atthestudentcenter.B对话开头女士就说,想知道怎样才能拿到借书证。故选B。
BarackandMichelleObamaunderstandtheheavyburdenofstudentloandebt.TheObamasdidnotpayofftheirstudentloansuntil
A、Bykeepingsilent.B、Byspeakingloudly.C、Bywalkingquickly.D、Bystandingstill.B男士说要想吓跑熊,可以在还没太靠近之前就制造响声,接着女士说下次她去野营时,她会一
A、Therearetoomanypeople.B、Peopleareimpolite.C、Thestreetsarenotwideenough.D、Everyoneisinarush.A短文提到Ginza附近街道因
UniversitiesBranchOutA)Asneverbeforeintheirlonghistory,universitieshavebecomeinstrumentsofnationalcompetitiona
随机试题
权力机关对行政机关的监督不包括()。
技术合同法律关系的客体种类包括()。
我国民法对下列人员有效()。A.同我国正在谈判准备缔约的某国商务部官员B.来华旅游的美国公民科恩C.外国驻华大使D.来华访问但工作之余到商店购物的外国元首
监理工程师对分包的确认工作是十分关键的问题,这是指在( )模式下的建设工程组织管理。
在Excel中,利用填充功能可以方便地实现()的填充。
有一次,女教师画了一个圆圈儿问大学生:“这是什么?”大学生思考良久,底气不足地说了一句:“可能是零。”又一次女教师画了个同样的圆圈儿问一群小学生:“这是什么?”孩子们立即七嘴八舌地回答:“是太阳”“是烧饼”“是足球”“是西瓜”“是老师的大眼睛”……女教师听
如图,将正方形边长三等分后可得9个边长相等的小正方形,把中间的小正方形去掉,对剩下的8个小正方形,均按上面方法操作。问:对一个边长为2的正方形如此操作三次后所剩白色区域的面积是多少?()
1985年得克萨斯州边境附近的大学,平均来说,流失了一大半以前每年可以招收到的墨西哥生源。教职员工宣称这种急剧下降是由于对国际和该州以外的学生的学费从每学时40美元上涨到120美元。如果正如教职员工评论的那样,以下哪项,如果是可行的,为缓解招收的
(2005年分析70)请运用中国法制史的有关知识,分析下列史料:《明史.刑法志》:“刑法有创之自明不衷古制者:廷杖、东西厂、锦衣卫、镇抚司狱是也。是数者,杀人至惨而不丽于法。踵而行之,至末造而极。举朝野命,一听武夫、宦竖之后,良可叹也。”
BonAppetiteA)Wealllovethefoodwegrowupon,butwealsoseekadventureinthefoodwehavenevertasted.Ahugelypopular
最新回复
(
0
)